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Although smartphone penetration and 3G/4G coverage is increasing, the cost of data access is still beyond most people’s reach in emerging markets. Myriad Group is working closely with Mobile Network Operators (MNOs) worldwide to provide “no data access users” innovative and compelling services, while understanding that it is key for our customers to leverage high feature-phone penetration and monetize low average revenue per user segments.

Myriad offers MNOs & B2B integrators a best-in-class Unstructured Supplementary Service Data (USSD) platform that provides a complete market reach. Our “all in one” premium USSD platform integrates a gateway and a portal available for both cloud-based and in-network environments. Thanks to its scalable architecture, that relies on robust security and traffic optimization standards, USSD+ offers a tailored and seamless mobile network integration with an intuitive Service Creation Environment that allows MNOs the ability to easily create and deploy compelling cost-saving mobile services and boost monetization. USSD+ is an enabler for a plethora of connected USSD applications in several domains, such as self-care portals, m-Health and m-Money, that reach all mobile users while being fully LTE ready.

Myriad connects users to online services without mobile internet access. This challenge is addressed by our VAS+ solution that provides access to smart services with a best-in-class user experience on any device; from basic phones to high-end smartphones. It gives end-users access to the most popular social networks and connected services, such as Facebook, Twitter, Search, Translate, Wikipedia and Goal.com. VAS+ provides end-user notifications in real-time, triggers multi-chat sessions, updates personal information, shares and searches content while providing MNOs the tools to optimize traffic, manage subscriptions and implement micro-billing routines. VAS+ is fully run in the cloud and run by a team of Service Growth experts assuring rapid deployment and immediate revenue opportunities.

Myriad understands that it is vital for MNOs to promote and monetize their VAS by making subscribers feel unique. The critical factor of campaign management is to send the right message, at the right time, through the right channels; helping telecom operators maximize their conversion rates by running optimized campaigns over USSD, SMS, SAT-Push and IVR. Campaign+ is available both in-network or as a SaaS and allows easy and efficient campaign creation thanks to the simple wizard based on a sharp publication workflow. We support MNOs in delivering best practices for their campaigns with an intelligent auto adaptable engine capable of geo-location detection, segmentation and subscriber prediction. Campaign+ is open and flexible and allows 3rd party vendors to produce rich marketing campaigns with the integration of contextual ads. The full set of reports & stats provide ROI through actionable insights that help optimize and fine-tune future campaigns.