北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Manager - Marketing, China

美国联合航空公司北京/上海办事处

  • 公司性质:外企代表处
  • 公司行业:交通/运输/物流  航天/航空

职位信息

  • 发布日期:2012-08-31
  • 工作地点:上海
  • 招聘人数:若干
  • 工作经验:三年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展经理  

职位描述

Based in Shanghai, Manager-Marketing, China focuses on developing and managing a Marketing strategy to achieve United's business objectives for mainland China.



JOB DESCRIPTION:


The Marketing Manager will achieve objectives by creating and managing an annual marketing plan with allocated budget, within the framework provided by leadership to support the country sales team's goals and objectives. Success will require that the employee embraces a culture of continuous marketing effectiveness, proactive approach with an expert knowledge of United value propositions and product and services in order to support the sales efforts within his/her territory.


KEY EXPECTATIONS:


§ Planning and coordinating activities involving cooperative marketing funds with contracted agents to ensure maximum benefit and appropriate ROI.

§ Develops an annual Marketing Plan supported by marketing budget based on guidelines and framework received from regional leadership, incorporating the goals and objective given by the Sales Country Manager.

§ Manage the Marketing budget throughout the year, implementing changes as required by the changing business environment and sales needs.

§ Focus on promoting United within corporate and TMCs accounts by managing different communication channels and joint promotional actions including event planning and coordination.

§ Managing local communications and Sales collateral (branding) to business partners and industry associations. Also responsible for coordinating the day to day internal marketing communication with the region's Sales team.

§ Direct Marketing activities including E-commerce, Sponsorships and above the line marketing. Support other merchandising efforts such as United.com and fare actions together with loyalty program communication and offers


QUALIFICATIONS REQUIRED:

§ Bachelor's Degree.

§ Marketing, Design or Advertising skills set required.

§ 3-5 year working experiences in marketing

§ Ability to create a marketing plan and manage budget and reporting.

§ Attention to detail and logical approach by identifying business needs and proactively translate it into marketing action plan.

§ Good negotiations skills.

§ Ability to think creatively and conceptually and plan strategically.

§ Outstanding written and verbal communication skills.

§ Prepared to travel as required.



SALARY SCALE:

To be determined, competitive with local market pay for similar roles.


WORKING HOURS:

Successful applicant must be prepared to work outside normal office hours and travel as required according to company and operational needs.



All persons who are interested and qualified for the above mentioned vacancy are kindly requested to submit their application letter, together with current Curriculum Vitae for the attention of Human Resources Dept via email to pekhr@united.com or fax to (8610) 6463 5636.


Closing date for application is: Aug 10, 2012.

公司介绍

About United in China


Commencing service to China in 1986 as the first U.S. carrier to launch nonstop services between China and the U.S, United has flown between the U.S. and China for 25 years. As a global carrier with an extensive trans-Pacific network, United offers most nonstop trans-pacific routes between China and the U.S. with daily nonstop flights from Beijing to Washington D.C., Chicago, San Francisco and New York; from Shanghai to Chicago, San Francisco and New York; and from Hong Kong to Chicago, San Francisco and New York. With the launch of a new, daily, nonstop service between Shanghai and Los Angeles on May 21, 2011, United offers 11 daily nonstop flights between China and the U.S. In addition, United operates daily nonstop flights from Hong Kong to Singapore and Ho Chi Minh City, as well as twice-weekly service between Hong Kong and Guam. All flights to China are operated by B747-400 or B777 aircraft.

We would like to invite applications for the following position in Beijing and Shanghai:

Position: Manager-Marketing, China

           
All persons who are interested and qualified for the mentioned vacancy are kindly requested to submit their application letter, together with current Curriculum Vitae for the attention of Human Resources Dept. at Human Resources, C/D1 Unit, 15th Floor, Tower A, Gateway, No. 18 Xiaguanli, North Road, East Third Ring, Chaoyang District, Beijing 100027, China. Fax: (8610) 6364 5636. Email: PEKHR@united.com


Please write your resume in the email body. Do not attach any files.
Please be noted that telephone inquiry or personal visit will not be received.

联系方式

  • Email:PEKHR@united.com