Creative Development Manager
四川省文君酒经营有限责任公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2014-02-21
- 工作地点：成都-邛崃市
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语良好
- 职位月薪：面议
- 职位类别：展览/展示/店面设计 平面设计经理/主管
职位描述
MAIN RESPONSABILITIES:
Merchandising (market)
1.Develop merchandising design for Wenjun for both on-trade and off-trade for all Wenjun portfolio. Design will include both ready-to-use materials as well as tailor-made for specific customers/locations.
2.Develop usage guidelines for MHD marketing and sales team to follow up and execute.
3.Work with merchandising agency for on-going projects and review their performance on regular basis, and develop new agencies and suppliers to enhance creativity.
4.Work through MHD with outlet owners/operators on agreement of locations, layouts, size etc for display and/or merchandising and/or promotions.
5.Ensure that all merchandising are in line with the brand’s positioning and guidelines via regular market visit.
6.Work with design agency and Wenjun marketing manager to design and execute the merchandising for special trade and PR events.
7.Regularly review competitive merchandising landscape.
8.Regularly review art/design related exhibitions, displays, packaging etc and proposal creative ideas.
Maison development
1.Develop and review merchandising of visitor center, retail store, VIP villas and office building.
2.Constantly review and update display materials and visuals at visitor center.
3.Constantly review and update display at retail store when new products or gift items are launched.
Creative works
1.Develop and review creative works by external agenices for brand communication materials such as visuals (product shots, maison photos), Wenjun introduction videos, brochures, POS materials, sales kits to ensure quality of the design meets our requirement
2.Development gift items for retail store, trade gift for customers, service materials development.
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:
Education :University graduate, major in art or design as a must
Languages :Fluency in Chinese and preferable fluency in English
Professional experience & know how:3-5 years commercial background .Experience in Advertising / Marketing / Media agencies or similar retail design experience with multinational FMCG/Luxury marketing organization.
Technical & management skills :
?Good understanding of marketing and branding
?Full understanding of POS opportunities, maximizing display space and visibility opportunities
?Cost assessment : Opportunities vs. Costs
Skills:
?Good negotiation skills
?Good planning skill
?Good communication skills
?Well organized
?Inter-function coordination skills
Personal & interpersonal skills:Self sufficient/self starter and team player/Pro-active.
Merchandising (market)
1.Develop merchandising design for Wenjun for both on-trade and off-trade for all Wenjun portfolio. Design will include both ready-to-use materials as well as tailor-made for specific customers/locations.
2.Develop usage guidelines for MHD marketing and sales team to follow up and execute.
3.Work with merchandising agency for on-going projects and review their performance on regular basis, and develop new agencies and suppliers to enhance creativity.
4.Work through MHD with outlet owners/operators on agreement of locations, layouts, size etc for display and/or merchandising and/or promotions.
5.Ensure that all merchandising are in line with the brand’s positioning and guidelines via regular market visit.
6.Work with design agency and Wenjun marketing manager to design and execute the merchandising for special trade and PR events.
7.Regularly review competitive merchandising landscape.
8.Regularly review art/design related exhibitions, displays, packaging etc and proposal creative ideas.
Maison development
1.Develop and review merchandising of visitor center, retail store, VIP villas and office building.
2.Constantly review and update display materials and visuals at visitor center.
3.Constantly review and update display at retail store when new products or gift items are launched.
Creative works
1.Develop and review creative works by external agenices for brand communication materials such as visuals (product shots, maison photos), Wenjun introduction videos, brochures, POS materials, sales kits to ensure quality of the design meets our requirement
2.Development gift items for retail store, trade gift for customers, service materials development.
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:
Education :University graduate, major in art or design as a must
Languages :Fluency in Chinese and preferable fluency in English
Professional experience & know how:3-5 years commercial background .Experience in Advertising / Marketing / Media agencies or similar retail design experience with multinational FMCG/Luxury marketing organization.
Technical & management skills :
?Good understanding of marketing and branding
?Full understanding of POS opportunities, maximizing display space and visibility opportunities
?Cost assessment : Opportunities vs. Costs
Skills:
?Good negotiation skills
?Good planning skill
?Good communication skills
?Well organized
?Inter-function coordination skills
Personal & interpersonal skills:Self sufficient/self starter and team player/Pro-active.
公司介绍
文君酒是我国白酒业颇具历史文化价值的品牌之一, 酒窖已经有450余年历史，名字来源于中国2000多年前的西汉富家女卓文君，以“一曲凤求凰，千载文君酒”而闻名，文君酒有着悠久的历史及浓厚的文化底蕴。
2016年10月底文君公司成为四川剑南春集团有限公司全资子公司，新公司主要致力于文君酒以及系列产品的酿造和销售。剑南春集团致力于将文君品牌重塑、重构和重生。
现公司由于业务发展迅速，面向社会招聘各类优秀人才，一经录用，公司将提供优厚的薪资待遇，同时购买社会保险、住房公积金和补充商业保险。
2016年10月底文君公司成为四川剑南春集团有限公司全资子公司，新公司主要致力于文君酒以及系列产品的酿造和销售。剑南春集团致力于将文君品牌重塑、重构和重生。
现公司由于业务发展迅速，面向社会招聘各类优秀人才，一经录用，公司将提供优厚的薪资待遇，同时购买社会保险、住房公积金和补充商业保险。