PR Executive
四川省文君酒经营有限责任公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2014-05-05
- 工作地点：成都-邛崃市
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语良好
- 职位类别：公关主管
职位描述
MAIN RESPONSIBILITIES:
1.Build and maintain effective and excellent relations with both print and digital media, key opinion leaders and others related to ensure brand awareness and affinity among all kinds of stakeholders.
2.Well manage and maximize utilization of PR tools/platforms to provide an authoritative and attractive messages and communications to audiences and media so as to make strong WOM
3.Implement creative PR programs, with the external vendor support, based on the PR Calendar and business needs of the brand.
4.Provide monthly coverages report, with the external vendor support, regularly update on the market information in regard to the perception of the brand's image and products, competitors' PR activities and market trends.
5.Assist Marketing/PR Manager to handle other day-to-day PR works including media enquiries, media relations management, media database update, press release drafting, coverage tracking etc.
6.Regularly visit media in key area to cement relationship；
REQUIRED:
Education : Education/Professional Qualification
? University gradate major in Business/Marketing or Journalism
Languages :
? Fluency in English and Chines (Putonghua)
Professional experience & know how :
Experience
? 3 years PR / Media / Communication industry experience
? Experience of the luxury goods industry would be a distinct advantage
Technical & management skills :
Knowledge
? Excellent understanding of high-end brand business
? A broad network of contacts in the media world – particularly amongst editors and writers of premium lifestyle publications
Skills
? Good creative thinking skills
? Good planning, implementation, presentation and negotiation skills
? Good networking, influencing, and communication skills
? Assist to write/edit/evaluate PR pieces
? High standard of computer literacy?
1.Build and maintain effective and excellent relations with both print and digital media, key opinion leaders and others related to ensure brand awareness and affinity among all kinds of stakeholders.
2.Well manage and maximize utilization of PR tools/platforms to provide an authoritative and attractive messages and communications to audiences and media so as to make strong WOM
3.Implement creative PR programs, with the external vendor support, based on the PR Calendar and business needs of the brand.
4.Provide monthly coverages report, with the external vendor support, regularly update on the market information in regard to the perception of the brand's image and products, competitors' PR activities and market trends.
5.Assist Marketing/PR Manager to handle other day-to-day PR works including media enquiries, media relations management, media database update, press release drafting, coverage tracking etc.
6.Regularly visit media in key area to cement relationship；
REQUIRED:
Education : Education/Professional Qualification
? University gradate major in Business/Marketing or Journalism
Languages :
? Fluency in English and Chines (Putonghua)
Professional experience & know how :
Experience
? 3 years PR / Media / Communication industry experience
? Experience of the luxury goods industry would be a distinct advantage
Technical & management skills :
Knowledge
? Excellent understanding of high-end brand business
? A broad network of contacts in the media world – particularly amongst editors and writers of premium lifestyle publications
Skills
? Good creative thinking skills
? Good planning, implementation, presentation and negotiation skills
? Good networking, influencing, and communication skills
? Assist to write/edit/evaluate PR pieces
? High standard of computer literacy?
公司介绍
文君酒是我国白酒业颇具历史文化价值的品牌之一, 酒窖已经有450余年历史，名字来源于中国2000多年前的西汉富家女卓文君，以“一曲凤求凰，千载文君酒”而闻名，文君酒有着悠久的历史及浓厚的文化底蕴。
2016年10月底文君公司成为四川剑南春集团有限公司全资子公司，新公司主要致力于文君酒以及系列产品的酿造和销售。剑南春集团致力于将文君品牌重塑、重构和重生。
现公司由于业务发展迅速，面向社会招聘各类优秀人才，一经录用，公司将提供优厚的薪资待遇，同时购买社会保险、住房公积金和补充商业保险。
2016年10月底文君公司成为四川剑南春集团有限公司全资子公司，新公司主要致力于文君酒以及系列产品的酿造和销售。剑南春集团致力于将文君品牌重塑、重构和重生。
现公司由于业务发展迅速，面向社会招聘各类优秀人才，一经录用，公司将提供优厚的薪资待遇，同时购买社会保险、住房公积金和补充商业保险。