郑州招聘

Position Title: E-Commerce Manager, Sephora Collection 电商经理，丝芙兰自有品牌

Department : Sephora Collection

 

Duties and Responsibilities:

 

1. Define E-Store sales strategy and an optimal business mix to achieve yearly sales and margin target for Sephora Collection;

2. Develop E-channel activation strategy to drive Sephora Collection’s brand online awareness and to develop brand favorability. Implement the strategy across multiple online channels incl. official site, Tmall, JD, RED, etc.

3. Manage and optimize online shopping brand experience, incl. brand zone, online design and online VM, etc.;

4. Owner of EC sales and animation plan, incl. EC animation campaign and business plan;

5. Constantly monitor performance of key product/offer to drive business and improve purchase rate, and regularly provide monthly review;

6. Create an effective and attractive marketing campaigns together with social team to drive high-quality traffic to online store with better conversion rate.

7. Work together with supply chain and product team to improve online sales forecast accuracy;

8. Involve in omni-channel CRM project, drive new user recruitment and existing user retention.

9. Build partnerships with Digital & E-Commerce team and external agencies.

    

    

   Qualifications:

• Bachelor degree or  above, majored in E-Commerce or Marketing preferred

• 7 years above relevant experience in E-Commerce operation & marketing

• Strategic thinking with solid EC marketing understanding

• Strong project management capability

• Good understanding on CRM

• Attention to details

丝芙兰Sephora由Dominique Mandonnaud于1969年在法国创立，隶属于世界领先的奢侈品集团——LVMH法国路威酩轩集团。截止目前,在35个国家及市场拥有超过2700家门店，是享誉全球的高端美妆零售业巨擘。丝芙兰深耕中国市场17年，门店遍布中国80多个城市，拥有310多家线下门店及5000多名员工。
丝芙兰紧贴美妆潮流风向，以专业积累洞察消费需求，致力甄选国际知名大牌，并孵化新锐小众品牌，以更丰富多元的产品，为中国消费者提供更适合的美妆体验。在丝芙兰，消费者不受时空维度限制，无论何时何地，皆可自由探索美力。