郑州招聘

Location:

Shanghai, China

Key Responsibilities:

• Responsible for management of paid search (SEM) and display advertising efforts including,
• As digital channel owner: work closely with division marketing team, internal team and SEM agency, plan, execute, and optimize the paid search and display advertising campaigns, measure and report out the performance of related campaigns/projects.
• Digital channel collaboration: Collaborate with other external/internal digital channels/team to optimize both the traffic and customer experience. Especially, assist/co-own as needed with other digital channels optimizations as necessary.
• Adcopy/creative development: Create, design, and build creative with the assist of banner vendors, based on the message we delivered to potential customers, optimize both the performance and customer experience.
• Responsible for analysis of the paid search and display advertising including,
• Optimize based on insights: Identify trends and insights, and optimize spending and performance based on the insights.
• Analytical ability: Utilize strong analytical ability to evaluate customer experience across multiple channels and customer touch points.
• Capability of analyzing deeper: Co-work with analytics team to identify audiences for targeting as well as measure results of tests.

Job Qualifications:

We require our Digital marketing senior specialist – Display Advertising to have the following qualifications:

• At least 3+ years’ experience in marketing experience in digital marketing, having the capability to analyze data, deliver insight, and outstanding improvement and optimization in the digital marketing.
• Preferred: Skilled coordinator role, managing multiple tasks, sometimes for multiple projects. Strong communication and interpersonal skills, this position is highly visible, demand constant, and fluid communication with internal/external, local/global partners.
• Preferred: Strong understanding of paid search and display advertising, programmatic display advertising, or direct media buy experience.
• Preferred: Familiarity with working knowledge of industry terms, clear understanding of website analytics and metrics that may impact the success of a campaign/project, have experience with web analytics tools (e.g. Adobe Analytics, Google Analytics) and also Business Intelligence tools (e.g. Power BI, Tableau)
• Fluent in English (both written and oral).

About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of more than $20 billion and approximately 65,000 employees globally. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity. Through our premier brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services. For more information, please visit ********************.
About Thermo Fisher Scientific China
Thermo Fisher Scientific (China) Co., Ltd has been operating in China for over 35 years. Headquartered in Shanghai, Thermo Fisher Scientific China has branch offices in Beijing, Guangzhou, Hong Kong, Chengdu, Shenyang, Xian, Nanjing, Wuhan, Kunming and other cities with around 4,000 employees. Our products mainly include analytical instruments, laboratory equipment, chemical reagents, consumables, software and more; providing comprehensive laboratory solutions and serving customers across various industries. In order to meet the local needs in China, we have established 6 manufacturing sites in Shanghai, Beijing and Suzhou respectively. We also have 5 application centers across the country which bring world-class technology and products with application development and training services to local customers. Lastly, we have the China Innovation Center in Shanghai which develops products according to local demands with global advanced technology. We have a nationwide maintenance network and China service training team, including over 2,000 professionals directly providing services for customers. We are committed to enabling our customers to make the world healthier, cleaner and safer. For more information, please visit ********************.

赛默飞世尔科技简介
赛默飞世尔科技（纽约证交所代码：TMO）是科学服务领域的世界领导者。公司年销售额超过200亿美元，在全球拥有约65,000名员工。我们的使命是帮助客户使世界更健康、更清洁、更安全。我们帮助客户加速生命科学领域的研究、解决在分析领域所遇到的复杂问题与挑战，促进医疗诊断发展、加速药物上市进程、提高实验室生产力。借助于首要品牌Thermo Scientific、Applied Biosystems、Invitrogen、Fisher Scientific和Unity Lab Services，我们领先推出结合创新技术、便捷采购和全方位服务的整体解决方案。欲了解更多信息，请浏览公司网站：********************
赛默飞世尔科技中国简介
赛默飞世尔科技进入中国发展已超过35年，在中国的总部设于上海，并在北京、广州、香港、成都、沈阳、西安、南京、武汉、昆明等地设立了分公司，员工人数超过4000名。我们的产品主要包括分析仪器、实验室设备、试剂、耗材和软件等，提供实验室综合解决方案，为各行各业的客户服务。为了满足中国市场的需求，现有6家工厂分别在上海、北京和苏州运营。我们在全国还设立了5个应用开发中心，将世界级的前沿技术和产品带给中国客户，并提供应用开发与培训等多项服务；位于上海的中国创新中心结合中国市场的需求和国外先进技术，研发适合中国的技术和产品；我们拥有遍布全国的维修服务网点和特别成立的中国技术培训团队，在全国有超过2000名专业人员直接为客户提供服务。我们致力于帮助客户使世界更健康、更清洁、更安全。欲了解更多信息，请登录网站：********************