郑州招聘

Duties and Responsibilities:

This role’s job scope will include SEPHORA brand equity building, key brand launches and responsible for exclusive brands.

Being more specific, this person will handle below projects:

 

-           Main project: Brand Awareness campaign

-           Brand maximizer dedicated into exclusive brand communication in Omnichannel

Campaigns Development

1.         Develop communication idea, social viral strategy, main idea to viral each marketing campaign on line.

2.         Plan & manage online campaigns with creative idea to enhance the exposure of SEPHORA brand image and awareness, and to ensure the timely delivery of new opportunities to meet the purpose.

a)         -Increase online brand awareness

b)         -Drive traffic to stores/ mini site/ landing page or website

c)         -Leads generation for Marketing-CRM

3.         Working with Media Manager for specific sales campaign, developing digital media brief to agency, assess agency proposal effectiveness, monitor execution and evaluate digital communication result.

4.         Working with PR Manager to facilitate ePR efficiency and impact, neutralize negative message

Agency Management

1.         Manage & monitor online agency performance;

2.         Generate creative idea with agency for SEPHORA online campaigns;

3.         Create digital proposal for business needs;

4.         Monitor and constantly improve digital media efficiency

5.         Develop execution procedure & plan for each online campaigns;

6.         Set up KPI for all performance reports to evaluate / analysis different online channels and efficiency;

7.         Summary & Clipping for each online campaigns;

8.         Online cost control

 

Qualifications:

1.         Experience in similar capacity with multinational organization or luxury retail industry or media

2.         Bachelor degree. Major in Communications / Journalism / Marketing is preferred

3.         Strong interpersonal, communication and presentation skill 

5.         Native tongue speaker with good command of English  

6.         Good writing skills.

7.         Computer literacy (Word, Excel, Powerpoint etc) 

丝芙兰Sephora由Dominique Mandonnaud于1969年在法国创立，隶属于世界领先的奢侈品集团——LVMH法国路威酩轩集团。截止目前,在35个国家及市场拥有超过2700家门店，是享誉全球的高端美妆零售业巨擘。丝芙兰深耕中国市场17年，门店遍布中国80多个城市，拥有310多家线下门店及5000多名员工。
丝芙兰紧贴美妆潮流风向，以专业积累洞察消费需求，致力甄选国际知名大牌，并孵化新锐小众品牌，以更丰富多元的产品，为中国消费者提供更适合的美妆体验。在丝芙兰，消费者不受时空维度限制，无论何时何地，皆可自由探索美力。