郑州招聘

a. Summary of job contents

- Primary role:
Responsible for coordinating and supporting the Regional MarComm tools requirements and implementations in between HQ and the countries, based on the annual Segment/Product campaign concepts, to drive (1)the tool localization of major marketing collaterals, (2)the capabilities build-up and training of Festo MarComm content management systems in the countries.

- Supporting function: Assisting event coordination with HQ's Exhibition Department and the cluster/country MarComm teams to execute Regional MarComm events to the targeted customers, such as exhibitions, roadshows...etc.

b. Reporting structure
- To report directly to Regional Marketing Communications Manager, Asia Pacific
- To act as a supporting function to cluster/country MarComm team(s)

c. Job description - Key responsibilities
a. Marketing Instruments
? To be regional expert in Festo contents management systems:
Training and guiding regular updates for the countries: (1)RedDot for Website, (2)Mission One for Enewsletter, (3)InfoXchange for overall marketing collaterals, eg: graphics, catalogues, brochures, advertisements...etc.
? To be regional editor for online marketing contents, for example, the contents for social media, E-Newsletter and website...etc. Work closely with HQ and the countries to create and launch online marketing campaigns in regional level and tracking the online results.
? To be regional editor to develop and maintain regional MarComm tools, such as regional product brochures, advertisements, website banners and other creative materials, which are not existed in HQ database or not supported by HQ via using InDesign, Photoshop, and Flash. Also, to coordinate the creation and production of MarComm tools with outside vendors.
? To be main contact point for HQ technical press:
Collecting technical press and article information from the region for HQ team and organize the regional needs to request HQ's technical press support and Festo customer magazine "Trends in Automation".

b. Event supports
? Assisting MarComm events to create necessary marketing collaterals, eg. Event invitation, roller up
banners, display descriptions of regional-made displays ...etc.
? Assist marketing teams in selecting the right MarComm materials (eg. Brochures, flyers, gifts...), according to the objectives and targeted customers of the events.
? Assist the updates of regional MarComm event calendar in R3 share point site.

c. Other
? Travel 10%-15%
?d. Knowledge/skills/experience
Knowledge:
University Degree (Not particularly limited to any majors. But, a bachelor degree with Business, Marketing, Media, Journalism, Communications related fields will be a plus).
Skills:
Excellent English in writing and speaking is a must.
Fluent Chinese will be a plus.
- Excellent working knowledge of Word, Excel, Power Point.
- Software skills in Photoshop, Illustrator, InDesign, and Flash.

Experience:

- Sales and/or Marketing backgrounds in industrial goods and/or consumer goods.
- At least 2 years above.
Special experience in a particular industry segment: Industrial B2B or Consumer B2C

- Ability to work effectively with cluster MarComm teams in different Asian cultures and an international environment
- Effective and independent Project Management capabilities
- Event management experience will be a plus

        Festo成立于1925年，是自动化技术领域的全球领先厂商，也是工业技术培训的全球市场领袖。公司总部位于德国埃斯林根。费斯托集团业务遍及全球200个行业，为超过30万的客户提供领先的气动和电驱动技术及全面解决方案。

        Festo在中国的业务始于1985年。1993年正式进入中国，成立费斯托（中国）有限公司，落户上海浦东金桥工业园区。目前在大中华区设有超过200个销售办公室和授权经销商网点，位于上海的亚太技术中心为区域内客户提供定制化产品和方案，位于济南的全球生产中心以及三个区域配送中心为提升中国市场供应和服务提供保障。Festo为中国市场提供工厂自动化和过程自动化的气动和电动技术及全面解决方案，主要服务于汽车、电子和轻型装配行业，食品饮料包装、水/污水处理以及生物技术/制药等行业。同时，Festo Didactic（教育培训部门）为大中华地区1000多家企事业单位、高校、职业院校与实训基地提供工业培训的整体解决方案——从实验室建设到课程体系建设，并能够向我们的学员提供资格认证和就业指导。