中山招聘

职位描述：
JOB FUNCTION-REQUIREMENTS:
The Digital Marketing Manager is accountable for helping develop and execute the on-line marketing strategy, manage partners responsible for the e-commerce platforms and develop resellers.
数字营销经理需协助制定并执行在线营销策略、管理第三方电商运营伙伴、开发分销商。
The position reports to the Commercial Director, and will be responsible for building E-commerce capabilities for the BU to effectively deliver annual targets in the E-commerce channel.
该岗位汇报给业务总监，需负责构建团队的电商能力、有效完成电商平台的各项年度指标。

Duties & Responsibilities:
1. Work out the company’s overall digital marketing strategy, incl. social media integration, develop annual plan and execute them
提供品牌全盘的数字营销策略（包括社交媒介的资源整合），制定并落实年度计划
2. Take ownership and management of consumer experience including design & aesthetics, content, navigation, information architecture, branding/marketing, performance, functionality of company’s e-commerce presence.
从设计及美感、内容、浏览习惯、信息构架、品牌规划及营销等角度出发去管理用户体验
3. Manage the investment in E-commerce and control the ROI
管理费用的投放、控制ROI
4. Ownership and management of SEO measurements and monitoring methodologies
提供SEO优化方案、负责效果监控
5. Keep a close eye on E-commerce trend of health food industry and explore the new initiatives
密切关注保健品行业电商趋势，探索新的发展方向
6. Work with the team to understand the needs of consumers then translate business intelligence into applicable initiatives from product holistic marketing campaign online and take prompt reaction to opportunities/requirement from customers when necessary.
与团队合作深入挖掘客户需求，将客户需求转化成业务发展的方向，为产品的整体在线营销提供商业分析，必要时，为潜在的客户需求提供及时反应。

Competencies:
1. Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
可通过对点击率、转化率、花费等数据的分析抓住增长/优化机会
2. Customer oriented
以顾客为核心
3. Hands on, strong and aggressive on planning, negotiation, customer management
能够提供切实可行的、有说服力的规划，拥有良好的谈判能力，能够做好客户管理
4. Ability to multi-task in a fast paced environment and to remain graceful under pressure
能够在快速发展的环境下同时处理多项任务、抗压能力强
5. Proactive, self-starter who can work well both independently and as part of a team
积极主动，可独立完成工作、同时具备拥有团队合作精神
6. Organized, accurate, attention to detail
拥有良好的组织能力、细致准确、注重细节
7. Strong analytical and research skills
拥有较好的数据分析及调研能力

Qualifications and Experience:
1. College degree or above
大专及以上学历
2. Solid and proven successful e-commerce experience in China
在国内拥有成功的电商运营经验
3. 3+ years’ experience in in online marketing, eCommerce, digital traffic management or digital assets field
拥有三年以上在线营销、电商、流量管理或数字资产领域的经验
4. Proven record of experience and success in managing digital marketing & social media campaigns
拥有成功的管理数字营销的经验
5. Proficiency in offline promotion in an FMCG company would be a plus
快消行业经验更佳
6. Exposure to e-commerce platforms such as Tmall and JD would be of value
有天猫、京东等电商平台运营经验更佳
7. Organizational, planning, and problem-solving skills
拥有良好的组织能力、计划能力以及问题解决能力
8. Good communication and interpersonal skills in both spoken and written English and Chinese
良好的中英文沟通能力

KPI
1. Sales 销量
2. Conversion Rates 转化率
3. Unique Visitors 流量UV
4. Social Media followers 社交媒体粉丝数
________________________________________
Our Company:
OL was established in 1992 in Phoenix, Arizona, USA in 1992. Over the past 20+ years, OL has developed into a well-known food supplement brand within the US. OL has multiple research facilities and has over 270 types of products.
OL成立于美国亚利桑那州的菲尼克斯。近20年的发展，OL成为美国知名的膳食营养补充剂品牌。OL拥有多个研究室，致力研发的膳食补充剂超过270款。
In 2008, OL joined Besins-Healthcare, a family-owned French pharmaceutical company with over 130 years’ history and is under the management of the 4th generation. OL has established the sales net in over 90 countries and regions. More than 7000 retailers in the world have established the partnership with OL, which incl. Wal-Mart, Greenmart and CVS, etc.
2008年，OL加入BESINS-HEALTHCARE这一家拥有130年历史，4代传人的法国家族企业，为OL在全球90多个国家和地区构建全球产品网络奠定了强有力的基础。现有7000多家具备世界影响力的零售商成为OL的可靠合作伙伴，包括Wal-Mart，Greenmart和CVS等。

In 2015, OL officially entered the China market with its 1st batch of selected products and opened an official flagship store both in Tmall.hk and JD.hk.
2015年，OL进驻中国，在天猫全球与京东国际相继开店，推出第一批产品。

What's on offer?
Besins will offer excellent package that incorporate competitive salary, benefit and stimulating performance bonus; As the business structure is flat, company culture is open and transparent, therefore, these offers every employee broad development space.
博赏将提供优渥的薪资待遇，包含工资、福利和奖金。公司组织架构扁平、企业文化开放透明，为每位员工提供广阔的发展空间。 举报 分享

Besins- healthcare是一家跨国制药企业，1885年由 Abel Besins先生在法国创立,目前总部位于比利时。拥有全资子公司Macanthy、Olympian实验室和Nutrico,影响力覆盖全球120多个国家,在美国,法国,德国,俄罗斯,黎巴嫩,泰国,香港设有办事处,工厂位于法国和比利时。

Besins- healthcare是激素和透皮给药领域的先锋，致力于开发和在全球推广创新药物，关爱女性和男性的生命健康。