Marketing Activation Manager
广东艺珂人才服务公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-05-13
- 工作地点：广州
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理 市场企划经理/主管
职位描述
KEY ACCOUNTABILITIES
1. Financial Results
- Develop and manage Direct Marketing Expenditure to budget
- Develop and manage Marketing expenses to budget
- Deliver on overall China Dairy and grocery budget results
- Drive Top Line growth through NPD and deliver on cost savings through planned initiatives.
2. Strategic Positioning
- Work in conjunction with Senior Business Development Manager, Asia Marketing Manager, Category Manager and China - - Strengthen overriding business strategic plans by developing and executing activation plans with appreciate process and good communication..
- Investigate and deliver new product/category opportunities that will deliver incremental sales opportunities and enhance overall product portfolios.
- Implementation of systems and processes to effectively communicate to target markets and measure marketing ROI.
3. Customer Management
- Ensure integration of marketing and business plans in China market.
- Ongoing support to Sales/Customers to deliver on customer specific requirements.
- Management of external relationships with Creative Agencies, Media and Sponsored Associations.
4. New Product Development
- Active involvement with Innovation group to deliver on planned NPD projects.
- Actively pursue innovative ideas for ongoing development of NPD and pipeline development.
Requirements:
? Marketing business or equivalent business degree
? Minimum of 5 years experience in Brand Management at FMCG company
? Individual must have at least 2 years experience as Brand Manager level
? Proven experience in managing multiple projects, with strong team leadership skills
? Proven experience and success in new product development
? Experience in working in field sales or trade marketing function is desirable
? Previous work in food categories would be looked upon favourably
? Experience in managing direct report(s) preferred.
1. Financial Results
- Develop and manage Direct Marketing Expenditure to budget
- Develop and manage Marketing expenses to budget
- Deliver on overall China Dairy and grocery budget results
- Drive Top Line growth through NPD and deliver on cost savings through planned initiatives.
2. Strategic Positioning
- Work in conjunction with Senior Business Development Manager, Asia Marketing Manager, Category Manager and China - - Strengthen overriding business strategic plans by developing and executing activation plans with appreciate process and good communication..
- Investigate and deliver new product/category opportunities that will deliver incremental sales opportunities and enhance overall product portfolios.
- Implementation of systems and processes to effectively communicate to target markets and measure marketing ROI.
3. Customer Management
- Ensure integration of marketing and business plans in China market.
- Ongoing support to Sales/Customers to deliver on customer specific requirements.
- Management of external relationships with Creative Agencies, Media and Sponsored Associations.
4. New Product Development
- Active involvement with Innovation group to deliver on planned NPD projects.
- Actively pursue innovative ideas for ongoing development of NPD and pipeline development.
Requirements:
? Marketing business or equivalent business degree
? Minimum of 5 years experience in Brand Management at FMCG company
? Individual must have at least 2 years experience as Brand Manager level
? Proven experience in managing multiple projects, with strong team leadership skills
? Proven experience and success in new product development
? Experience in working in field sales or trade marketing function is desirable
? Previous work in food categories would be looked upon favourably
? Experience in managing direct report(s) preferred.
公司介绍
Adecco集团是全球最大的国际性人力资源服务公司，总部设于瑞士，为《财富》Fortune排名全球前500大企业，目前已有5,600多家分公司遍布世界60个主要国家及地区市场，全职员工超过33,000名，Adecco在巴黎和苏黎世为公开上市公司。Adecco 在大中华及亚洲地区已有24 年的历史，超过100家的分公司。Adecco根据企业的需求，提供最好的专业人才招募及人才派遣等相关人力资源服务，协助企业跨越文化、地域及语言上的限制，招募到最适职及可信任的人才。
Adecco in Asia Pacific：澳洲、中国大陆、香港、印度尼西亚、越南、日本、南韩、马来西亚、新卡里多尼亚、纽西兰、新加坡、台湾、泰国
Adecco in Asia Pacific：澳洲、中国大陆、香港、印度尼西亚、越南、日本、南韩、马来西亚、新卡里多尼亚、纽西兰、新加坡、台湾、泰国