湛江招聘

1. Reporting to manager of PR and Sponsorship. This candidate will take the role as liaison between KOHLER China and the other MU related working staff (KOHLER global Man Utd staff, Man Utd HK office, Sports marketing Agency working on MU China marketing etc.) to initiate and develop an annual MU thematic plan for KOHLER China aiming to improve KOHLER brand preference and loyalty in the mind of both users and business customers.

2. Collaborate with KOHLER China Creative Team to initiate and develop MU related marketing assets (VI implementation on all touch points, contents, visuals, brochures etc.)

3. Develop a guideline of MU marketing implementation in China to be sure that all local application of KOHLER/MU branding discipline are well executed in all marketing communication and activation programs.

4. Plan and execute Man Utd first team / 3 players China trip at least once a year. Develop a detail proposal with city, timing and details of marketing activation with such topic.

5. Plan Man Utd Legend players China trip at least once a year. Develop a detail proposal with city, timing and details of marketing activation with such topic.

6. Plan and execute Man Utd trophy exhibition tour in China

7. Develop the young player sponsorship plan and execute it based on agreed calendar.

8. Develop a plan for caddie campaign (select the candidate from Chinse families and sent the candidate to Manchester to attend a premier league/FA Cup and EFL Cup) and execute the plan based on agreed calendar.

9. Develop a MU digital marketing calendar. Run KOHLER MU thematic column of KOHLER social wechat and weibo in person. Leverage the content from MU official digital platform, MU social account and MU player’s personal social account to edit the contents and feed it on KOHLER official digital platform to realize real time engagement. Build and maintain the KOHLER MU fans pool on all KOHLER digital platform (include of official weibo, official wechat, KOHLER app., KOHLER social account on major EC platforms etc.)

10. Collaborate with KOHLER professional project channel to plan VIP tours including match watching, stadium tournament and arrangement of coaching program etc..

11. Collaborate with China local trade marketing team to execute local MU related promotion activities to optimize business impact and leads generation to showroom.

12. Collaborate with China media team to plan and execute media placement, image usage and online interactive program (quiz, voting etc.) to optimize the media impact and leads generation.

13. Collaborate with showroom team and creative team to develop the MU application in showroom.

14. Collaborate with KOHLER Gift department to develop MU related souvenirs for China market program.

15. Scope is subject to the final marketing program MU-related of that year

Capability:

1. Personally this person is a fan of Man Utd. He/she has the comprehensive knowledge of football and Man U team/match/marketing programs and assets.

2. Owns the knowledge of sports sponsorship and sports marketing. Over 5 years’ experience on executing sports marketing program and has taken the role of project leader.

3. Strong coordination and communication skill (with bilingual communication capability) are required.

4. Capability of initiative, creativity and ownership are also required.

5. Experience on successful running own social account/taking active role on sports related BBS is preferred and is definitely a strong proof of capability on attracting attention among social environment and generating actions like “comments” “forward” and “like”.

科勒公司创立于1873年，是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上，科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂，超过33,000名员工。在中国，科勒建立了9家工厂，并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要，科勒（中国）投资有限公司诚聘人员，公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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