张家港招聘

职位描述：
Core responsibility
The Marketing and Communications Manager reports to the Director of Development, and supports him in all work relating to marketing, publicity and communications.
Requirements of the position
The Marketing and Communications Manager should / will have a strong background in marketing and publicity, have excellent communication skills and an understanding of international education. In addition the successful candidate will possess the following:
- A Bachelor’s degree in a relevant field. A master’s degree is even better.
- Minimum 6 years of working experience
- Experience in social media, writing press releases and liaising with different media channels, such as print, video, solid media, and so on
- Excellent verbal and written Chinese language skills
- Excellent verbal and written English language skills
- Interpersonal skills required to communicate effectively with a range of stakeholders from diverse backgrounds (parents, students, media and school faculty)
- Prior publicity and recruiting experience for an international school in China/ East Asia or some knowledge of the IB Diploma Programme would also be preferred
- Ability to work well in a multi-cultural workplace
- Entrepreneurial in spirit and results-oriented with good project management and leadership skills
- Strategic thinker and able to execute strategic marketing plan
- High level of personal integrity
- High level of internet and computer literacy, such as configuration of website, Photoshop, video editing software, and so on
- Ability to effectively use databases essential. Knowledge of MS Office, FileMaker Pro Software knowledge a plus
- Good health, physical stamina and fitness
- Passion for a career in education
- Sense of humour

Main duties and responsibilities
The Marketing and Communications Manager will assist the Director of Development. His/her responsibilities will include the following:
- Manage and coordinate communication with stakeholders including but not limited to: regulatory authority, education bodies, schools, NGOs, expatriate and community groups
o Build awareness of and support for the UWC mission and movement among these stakeholders;
o Ensure that all contact with stakeholders is updated in online tracking database.
- Conduct market research, develop and implement the marketing strategy in accordance with the UWC mission and value, ensuring a high level of professionalism in the execution
- Lead execution of all communication activities and public relations (marketing materials, advertising, communications, direct mail, marketing campaigns, press releases, etc.)
o Write and edit Chinese and English news releases, Wechat stories covering school departments and alumni, a wide variety of school events and activities on time and of a good quality;
o Update school website, edit the school newsletter, ensure quality of news and articles before releasing;
o Update media database, build up and maintain high-quality media network;
o Invite media to school level and programme events and coordinate interviews; follow up on the media coverage
- Develop annual advertising plan and execute the plan
- Manage the relationships with relevant local media partners, including TV, radio and print media
- Plan all marketing events including hosted conferences, summer programmes, inauguration ceremony, anniversary of School, graduation
- Design all promotional materials including brochure, poster, give-away
- Other corporate communication duties as assigned 举报 分享

世界联合学院（中国·常熟）（下称“常熟UWC”）于2015年创立，是中国内地的第一所、全世界第15所UWC。常熟UWC为学生提供一个多元文化的环境、具有挑战性和转型性的教育体验。我们的全才项目和集体生活给予学生十分宝贵的体验式学习经历。我们鼓励学生主动交流促进相互理解，互相尊重，承担责任、追求理想，并培养学生解决纠纷和应对可持续发展问题的能力。
作为一所国际预科文凭课程学校，常熟UWC提供高质量的两年制IBDP课程和一年制IBDP预备课程。所有来自近百个国家和地区的不同背景的学生都需住校以便充分参与及利用学校提供的中国语言和文化、社会公益创业及环境保护等项目。
Founded in 2015 as the first UWC in the mainland of China and the 15th in the world, UWC Changshu China offers a challenging and transformative educational experience in a multicultural environment. Co-curricular programmes and community living provide excellent opportunities for experiential learning. Students are encouraged to live up to UWC values of international understanding, mutual responsibility and respect, idealism, action and personal example. Students develop understanding and skills for conflict resolution and to address issues of sustainability.
As an IB World School, UWC Changshu offers a high-quality two-year IB Diploma Programme (DP) and a one-year Pre-IBDP preparatory programme for students to be better prepared for the rigorous IB Diploma Programme. All students from 100 countries and regions of diverse background board at the school and immerse themselves in Chinese language and culture, social entrepreneurship and environmental activism programmes.