珠海 [切换城市] 珠海招聘珠海市场/营销招聘珠海市场/营销/拓展经理招聘

Strategic Marketing Manager

建明(中国)科技有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:农/林/牧/渔

职位信息

  • 发布日期:2022-06-27
  • 工作地点:上海-黄浦区
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:35-50万/年
  • 职位类别:市场/营销/拓展经理

职位描述


- Provides executive leadership with the strategic narrative of the current and future market space from nutritional ingredient to consumer in China, to include Hong Kong.

    

- Conduct primary and secondary market research to identify business opportunities and priorities.

    

- Develop a comprehensive strategic market analysis which includes consumer, customer, competitor, KOLs as well as market, and environmental analysis. Update annually.

    

- Segment all potential customers by distribution model (i.e. MLM, retail, etc.) and recommend tailor made account strategies.

- Recommend and detail long-term commercial strategies to the Business Director, China

    

- Develop methods to measure commercial progress (i.e. market share) in a rapidly growing and changing marketplace.

    

- Lead product launches for China. Work cross functionally and across regions to leverage work in other geographies and ensure consistency of positioning and messaging. Importantly, positioning should be tailored to ensure relevant and appropriate features/benefits for Chinese customers and consumers.

    

- Continuously assess the competitive landscape.

    

- Inform and advise China Business Director on new ideas for Kemin products/innovations; continuously identify potential unmet needs and possible solutions that Kemin could commercialize.

    

- Work closely with Regulatory Affairs and Technical Service on registration strategies to ensure that KH is taking appropriate risk relative to timeliness and the commercial reward.

    

- In charge of developing and translating all applicable marketing collateral to include sales presentations, brochures, sell sheets, technical literature, etc.

    

- Develop media plan, incorporating paid and nonpaid advertising placement, direct mail, e-blasts, social media, website, public relations, press releases, editorial opportunities, interviews, etc.

    

    

    

- In charge of tradeshows, seminars, conferences, and meetings to include all associated logistics and material planning.

    

- Spends minimum 15 days per quarter calling on customers, interacting with key opinion leaders and other influencers, and training sales staff. This includes time tradeshows and other trade events.

    

- Develop and continuously improve the list of customer insights (as defined by the KCAP selling model) that the sales team can provide to customers.

    

    

    

Qualifications & Experience:

    

- Bachelor's degree in marketing, chemistry or nutrition (or related degree) with 8-10 years of experience in marketing or sales in the health food or dietary supplements market Ideal candidate will have strong marketing experience in the health food or dietary supplements market in China as well as scientific education or experience.

    

- Understanding of business-to-business marketing and the complex regulatory environment in China governing health food and dietary supplements.

    

- Ability to write develop commercial business plans including the interrelationships between consumers, customer and KOLs.

    

-Ability to develop and execute on a content marketing strategy.

    

- Strong leadership and interpersonal skills to be able to work effectively in a diverse team environment.

    

- Ability to prioritize, manage multiple projects and meet deadlines.

    

-Knowledge of leading advanced market research principles & practices, including conjoint analysis, customer panels, cost of ownership modeling, and other research techniques

    

- Ability to clearly and crisply communicate marketing data, analysis, plans, recommendations, and other deliverables.

    

- Excellent problem solving and critical thinking skills - - ability to analyze complicated business issues where information is limited.

    

- Ability to think well beyond the obvious; to take creative routes to solve seemingly unsolvable questions.

    

- Ability to lead and influence people with and without formal authority.

    

-A high degree of personal motivation and passion; a desire to make an immediate contribution with a distinct sense of urgency.

    

- A consistently positive attitude and outlook despite the normal setbacks in a typical business environment.

    

- Highly proficient in Microsoft Excel and Powerpoint.

    

- Effective written and oral communication skills with a minimal English proficiency level of Intermediate Mid as defined in the ACTFL Proficiency Guidelines.

    



公司介绍

建明是一家位于美国的全球跨国企业,致力于可持续地改善生活质量,让全球80%的人每天受益于建明的产品与服务。公司服务涵盖人类、动物健康和营养、水产科技、宠物食品、食品技术、作物技术和纺织工业市场。
 
建明成立于1961年,在全球90个国家拥有2800多名员工,业务遍及比利时、巴西、中国、印度、意大利、俄罗斯、圣马力诺、新加坡、南非和美国。半个多世纪以来,建明凭借自身的科技和创新为120多个国家的客户提供产品解决方案。

建明1984年进入中国,设立建明(中国)科技有限公司,陆续在珠海、北京和上海建立总部与分公司,将全球产品和服务引入到中国,成功实现“产品与服务的本土化”,成为动物营养与健康领域的领先者。


建明中国重视企业文化建设、和谐的员工关系,着力为所有员工提供良好的工作环境和个人培训发展机会,并因此荣膺“首届珠海市***雇主”、“珠海市重点企业技术中心”、“博士后科研工作站”、“高新技术企业”、“珠海金湾区科技创新企业”和“2018金湾区优势制造企业Top20

联系方式

  • 公司地址:珠海市三灶镇琴石路25号 (邮编:519040)