自贡招聘

Expected Start Date:

预期开始工作日期:

30 Mar 2012

Job Description & Qualifications:

Key job accountabilities
-To develop new products and renovate pillar products for the international brand “panier”.
-Decode consumer insights and anticipate trends to write breakthrough concepts
-Collect, compare and synthesise international market data and propose actions based on findings. Analyse competitors (products and strategies)
-Follow the steps and deadlines of the Charte Marketing. Liaise with research, industrial and packaging development. Ensure detailed executional excellence
-Write the implementation kit for countries, recommending the marketing mix, for product launches and pillar-product renovations
-Assist in the development of creative material in line with the brand’s integrated-communication platform
-Communicate fluidly with all departments in product development process (industry, agency, research…)
-Effectively prepare clear messages for the hierarchy to present to top management

Technical & Professional competencies required
-In-depth sensitivity to our métier (see MAP for details)
-In-depth knowledge of products/category
-Research and market data analysis
-Knowledge of local retail dynamics and environment
-Knowledge of competitors, markets trends and consumers
-Financial knowledge (S21, Cost of Goods, sales forecasts)
-Media planning knowledge

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关于欧莱雅集团与欧莱雅中国
 
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
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