(Sr.)Project Manager-Digital Marketing
百特(中国)投资有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2020-11-08
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:3-4万/月
- 职位类别:市场/营销/拓展经理
职位描述
l Develop digital strategy for Baxter Renal Care Department to support business success
l Develop digital platforms and evolving roadmaps. Optimize content for better customer experience.
l Build digital platform brand, develop the integration of customer digital solutions with cross-functional efforts.
l Align and leverage future product and innovation pipeline to build a possible ecosystem to shape Baxter Renal competitive advantage and establish Health Outcome to improve patient outcome.
l Plan and execute integrated digital initiatives, including video development, digital promotion, campaign, site establishment, digital media cooperation etc.;
l Manage 3rd Party Partners: Lead media agency, PR agency, event agency and social agency on content development, creative development, production and campaign evaluation
l Manage Digital project’s progress and track KPI;
Qualifications:
l At least 10 years working experience, MBA is a plus.
l Minimum 5 years MNC pharma/biotech\ consulting \ FMCG\ Agency related industry experience,
l Minimum 3 years working experience in digital operation / project management;
l Track record of success in business new model planning, digital project management, digital marketing and social media management, experience on service solution is a plus
l Business acumen, strategic planning, innovative thinking, analytical
l Extensive experience on cross-functional communication
职能类别:市场/营销/拓展经理
公司介绍
Baxter International Inc. provides a broad portfolio of essential renal and hospital products, including home, acute and in-center dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; biosurgery products and anesthetics; and pharmacy automation, software and services. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter’s 50,000 employees worldwide are building upon the company’s rich heritage of medical breakthroughs to advance the next generation of healthcare innovations that enable patient care.
联系方式
- Email:TTA@baxter.com
- 公司地址:杭州