自贡招聘

Responsibilities:

• Support IO (Opdivo+Yervoy) GI Tumor indication Launch in developing and executing pre-launch and launch strategies and plan execution
• Coordinate launch readiness and activities across functions
• Shapes Market Research design by identifying key questions to ensure research informs business objectives
• Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic area
• Uses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behavior
• Identifies opportunities to impact behavior objectives upstream and downstream of brand choice, including treatment and class, to achieve business objective
• Develops brand strategy including positioning & marketing messages and communication materials that are consistent with the product label, positioning and product strategy
• Directly develops components of the creative campaign and brand hallmarks consistent with the product's positioning and core differentiated benefits
• Identifies key future customer needs (3-5 years) that can be addressed in alignment with the product strategy
• Works effectively with internal partners to develop and gain alignment of Functional Plan
• Leverages customer insights and utilize ROI analysis to identify optimal mix of traditional and innovative tactics, channels, and levers (Channel Mix Optimization) to deliver customer's desired experience
• Adapts the global brand guidelines and messages to the local value drivers and regulatory  environment
• Monitors brand performance with the respect to the external environment , competitive trends, and customer needs, and quickly adapts the strategies and tactical plans to increase brand performance
• Identifies and understands key drivers which will impact magnitude and timing 'of resource needs across the life cycle (Lifecycle Resources Allocation)
• States key assumptions, anticipates and quantifies risks and opportunities to the financial projection
• Leads the development of scenarios to anticipate and plan for competitive response, ensuring a consistent set of contingency strategies and functional plans across entire product strategy (and/or product portfolio)

百时美施贵宝是一家以“研发并提供创新药物，帮助患者战胜严重疾病”为使命的全球性生物制药公司。

2019年11月20日，百时美施贵宝成功完成了对新基的收购，将双方在领先的科学、创新的药物和优秀的人才等方面的优势合二为一，打造全球领先的生物制药企业。公司在肿瘤、血液、免疫和心血管疾病等领域处于世界前列，并具有丰富的，且具有行业前景的产品管线。

如今，中国已是百时美施贵宝公司全球重要的研发、生产、营销和创新中心之一。我们致力于满足中国未被满足的迫切的重大疾病需求，引领行业发展，开展多元合作，以帮助中国患者战胜严重疾病。