自贡招聘

Job Description
? Scope, develop, and oversee CRM marketing strategies across email and push to meet marketing KPI goals.
? Develop and orchestrate a global loyalty strategy and measure acquisition, retention, and loyalty goals.
? Build and refine event-based triggers and lifecycle messaging across entire customer lifecycle.
? Work closely with analytics team and product team to develop audience segmentation strategy.
? Execute daily campaign delivery and manage creative & content.

Qualifications
? 8-10 years of marketing experience, with 3-5 years in direct response marketing or email marketing.
? Proven track record in managing email marketing strategy design and execution.
? CRM experience in Retail or E-commerce industry is a plus.
? Strong analytical skills.
? Excellent communication skills in English. Chinese language skills would be a plus but not mandatory.

微信分享