自贡 [切换城市] 自贡招聘自贡市场/营销招聘自贡市场分析/调研人员招聘

高级客户主任-KWP

央视市场研究股份有限公司

  • 公司规模:500-1000人
  • 公司性质:合资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)  快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2012-11-02
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位类别:市场分析/调研人员  客户关系经理/主管

职位描述

部门:消费者指数研究
地点:北京
职位:高级客户主任
Department: Kantar Worldpanel China
Location: beijing
Position: Senior Account Executive

概述:
作为跨国客户服务团队的一名成员,为大型跨国公司客户提供可执行的市场洞察分析。负责直接与客户沟通,了解客户的需求,解答客户疑问并提供见解。处理日常客户事物,协助制作演示报告,研究快速消费品和零售市场。灵活,组织力强,有效管理时间以提升客户满意度。作为客户服务团队的一员,需要与别的内部团队保持沟通,确保项目顺利进行。成功的应聘者需要对数字敏感,对中国经济和市场领域有着浓厚兴趣。
Summery:
Working as part of an international client service team helping to generate actionable insights for large multinational clients. You will be required to work directly with our clients to understand their needs and also to explain and present findings. Day to day you will be running client issues, supporting on presentations and learning about the FMCG and retail market. It is important to be flexible, organized and able to manage your time well to achieve high client satisfaction levels. As a client service team member you will also be expected to communicate and work with other internal departments to ensure the account runs smoothly. Applicants need to have a strong grasp of mathematics and interest in China’s economic and marketing world to be successful.


工作职责:
为实现销售额的提升和市场占有率的提高,不断促进客户满意,根据部门业务计划和业务开展流程、制度,承担项目运作过程中的具体工作,与客户保持沟通,协助维护客户关系、解决客户问题、挖掘客户需求。

1. 参与项目运作执行
保持与数据生产部门的联系,利用相关软件和分析技术,收集、整理、准备关键数据集,确保数据的准确可靠;参与完成项目执行过程中的具体工作,协助解决项目执行过程中的各种问题;依据合同约定的具体要求和报告提纲,组织撰写中小型项目数据分析报告。

2. 协助进行项目管理
按照公司客户关系管理制度和流程,协助进行CRM系统维护;保持与财务部的联系,根据销售合同,管理中型和小型客户收益,确保销售款的及时回收。

3. 参与客户服务、维护客户关系
协助进行与客户的日常联络,接待和处理日常的客户咨询和投诉,建立和保持良好的客户关系;对客户相关的文件资料进行整理、归档和保管,确保资料的完整性,并提高资料管理与使用效率;协助组织中小型客户会议,准备客户会议资料,在会议中向客户演示报告内容;收集并分析客户需求信息,促进对当前客户需求的销售,收集和整理客户反馈信息,协助挖掘潜在客户价值。

4. 协助流程改进和技术创新
改进应用软件的操作技术(例如宏命令),确保数据整理的准确性,提高数据整理效率;改进制作常规客户报告、图标的流程和方法,提高报告制作的效率;与团队成员分享流程和技术实施经验,为流程和技术创新提供支持和建议。

5. 收集业务和市场相关信息
使用企业网、因特网或贸易杂志等,随时了解Kantar和固定样组与团队和客户相关的活动;收集并分析竞争对手和市场的相关信息,掌握竞争对手的优势和劣势,为保持和提升公司的竞争力提供信息支持和建议;分析研究市场需求,协助进行新产品开发和市场营销活动,拓展消费者固定样项目客户和市场。

6. 促进团队业绩提升
定期总结和分析团队的工作业绩,发现问题采取措施或提出建设性意见,促进团队业绩的提高。


Job Specification:
To increase the sales and market share of the company; incessantly improve client satisfaction; undertake part of the project operations according to department business plans and business development procedures and systems; keep contact with client; maintain client relations and solve client problems; mine for more client demands.

1. Participating in the operational implementation of the projects
Keep contact with data production departments; utilize relevant software and analysis techniques in collecting, sorting, and preparing key data sets so as to ensure the accuracy and reliability of the data. Participate in the implementation and assist in solving all problems arising from the implementation process. Organize the production of the data analysis report for medium and small projects according to the specifications of the contract and the report outlines.
2. Assisting the project management
Assist in CRM system maintenance according client relation management system and procedure of the company. Keep contact with the financial department, and manage medium and small client revenue according to sales contract, ensuring a timely recovery of sales funds.
3. Participating in client services and maintaining client relations
Assist in keeping touch with clients; accept and dispose client consultation and complaints; establish and maintain good client relations. Put in order the data relevant to clients; file and custody of these data, ensuring its completeness and improving the management and use efficiency. Assist in organizing medium and small-client meeting; prepare client meeting materials; present reports to clients during the meetings. Collect and analyze information concerning client demands; promote the sales of present client demands; collect and put in order client feedbacks; assist in mining for potential client values.
4. Assisting in improving work flows and technological innovations
Improve the operational technologies of application software (such as macro commands) so as to ensure the accuracy of data sorting process and enhance data sorting efficiency. Better the workflow and techniques of the production of client reports and charts; enhance report production efficiency. Share the experience regarding to workflow and technical implementation; offer support and suggestions for workflow and technological innovations.
5. Collecting business and market information
Use intranet, internet or commercial magazines to find out Kantar and customer panel activities related to the team as well as to the clients. Collect and analyze competitors and market information; keep a good knowledge of advantages and disadvantages of competitors; offer information support and suggestions in order to maintain and elevate the competitiveness of the company. Analyze market demands; assist in the development of new products and marketing activities; expand customer panel clients and markets.
6. Promoting the elevation of team achievement
Have a summary and analysis of the team achievement on a regular basis; take measures to solve the problems identified, or offer constructive advices, so as to promote team achievement.


要求:
1.本科以上学历,经济、商务、市场营销、管理、统计、社会学、金融、心理学等相关专业;
2.两年年以上市场研究行业经验,有快速消费品行业研究经验者优先;
3.优秀的沟通和表达能力; 高度的责任感,工作细致,对数据敏感; 学习能力强,善于发现并解决问题;
4.能够承受压力,具有团队合作精神和学习创新意识;
5.英语六级以上,优秀的听、说、读、写能力;
6.优秀的PPT报告撰写能力和讲解能力。

Requirement:
1. University bachelor degree; majored in Economics, Business, Marketing, Management, Statistics, Sociology, Finance, Psychology or other relevant subjects.
2. Two years or more experience in market research. Research experience in FMCG industry is a plus.
3. Good communication, strong sense of responsibility, careful and patient, able to analyze data to form solid conclusions and recommendations, logical thinking and sensitive to figures, quick learner, Effective Time Management and problem solving.
4. Good pressure handling abilities, with team spirit and innovative consciousness.
5. Mandarin speaking is essential to this role.
6. Good at PPT, confident and clear presenter.

公司介绍

公司简介 Company Profile

央视市场研究股份有限公司(CTR)简介
央视市场研究 (CTR) -洞察中国市场的专业品牌,是中国国际电视总公司和全球知名市场研究品牌Kantar集团合资的股份制企业。
多年的行业经验告诉我们,实时动态的数据库研究和富有洞察力的市场解读、前瞻性的趋势分析是客户商业决策的重要依据。 CTR提供多种连续数据库并结合多年丰富的本土实践经验与国际知名的研究模型和商业解决方案,帮助客户深入理解其商业环境,展现他们面临的商机和危机,把信息化的数字和前瞻性的趋势分析提供给企业作为营销决策的依据,成为企业赢在中国的市场研究合作伙伴。
作为中国最大的市场资讯及研究分析服务提供商,我们的研究服务涵盖品牌营销和媒介受众,研究领域跨越媒介与受众研究、品牌与传播策略、产品与消费市场分析、渠道与服务管理等。尤其在360°营销传播监测,消费者购买与使用行为测量,媒体的价值评估等专业研究领域占据领导地位。
2009年3月,CTR成功通过了全球市场研究行业——ISO20252国际专业服务标准,成为国内首家通过该标准的市场研究机构。CTR拥有一流的专业研究团队,在全国范围内有超过530名全职专业研究及服务人员,在北京、上海、广州、香港和福州分公司为超过1,500多家本土和国际知名企业、广告公司和媒介主提供专业的市场研究服务,监测网络覆盖中国近500个城市。
更多资讯,请登录www.ctrchina.cn.
CTR Market Research Co. Ltd. (CTR) Profile
CTR is the leading market information and insight provider in China. We are a joint venture company between CITVC and Kantar Group, one of the world's largest market research, insight and consultancy networks.
Our strategic goal is to be the preferred research partner and market leader in delivering value-added marketing information and insights to help our clients make more effective business decisions. This strategy drives all of our areas of expertise and service. As the foremost provider in China, we integrate our local expertise with cutting-edge research technology and innovative thinking to meet our clients’ needs for 360° media intelligence monitoring at all touch points. We analyze consumer responses to marketing across all kinds of media, provide in-depth profiles of consumer products and markets, as well as strategies for retail service management.
Since March 2009, CTR has achieved ISO20252 accreditation, an international standard of quality for organizations conducting market, opinion and social research. We employ over 530 full-time professional researchers and interviewers and manage China’s largest monitoring network covering 500 cities. Our dedicated teams in Beijing, Shanghai, Guangzhou, Hong Kong SAR and Fuzhou offices are always there to serve over 1,500 enterprises, media owners and advertising agencies across the country.
For further information, please visit our homepage at www.ctrchina.cn.

部门简介 - 消费者指数研究部(Kantar Worldpanel)
消费者指数研究是对人群的快速消费品购买和消费行为进行连续不断的跟踪监测研究,为客户提供专业及时的市场信息与深入的消费者洞察。
消费者指数研究是Kantar Worldpanel服务于中国市场唯一的消费者指数的连续性研究,通过家庭购买记录监测包括个人护理产品、食品饮料和家居日用在内的主要消费品的家庭购买情况。Kantar Worldpanel在全球各地运用最适合当地市场的测量手段,包括条形码扫描仪、互联网、购物单据扫描,以及传统的日记和面访。使用Kantar Worldpanel研究服务的客户包括国际性和本地的快速消费品牌,包括品牌生产商、生鲜食品供货商、零售商、市场分析人士以及政府机构。
市场洞察通过追踪市场、洞察消费者和了解零售商,我们可以向客户提供可执行的咨询建议从而帮助客户评估品牌表现、了解核心客户和潜在客户、与零售商建立更稳固的合作关系以及制定合理的价格和促销策略。
我们在消费者固定样组研究方面有40多年的专业知识。因为认识到我们的客户都在不断寻找新方法,新的增值工具和新的产品及服务以便更好地了解消费者及快速消费品市场,所以我们也在不断创建、改进消费者样组以提升我们对消费者的洞察。
全球有500多位客户信任Kantar Worldpanel提供的信息,因为我们有庞大且不断扩展的消费者固定样组。
Kantar Worldpanel消费者指数研究是全球最大消费者购买信息提供商,并覆盖拉丁美洲96%,欧洲92%以及亚太地区78%的GDP份额。
Kantar Worldpanel – high definition inspiration?
We are the world leader in continuous consumer panels. Our global team of consultants apply tailored research solutions and advanced analytics to bring you unrivalled sharpness and clarity of insight to both the big picture and the fine detail. We help our clients understand what people buy, what they use and the attitudes behind shopper and consumer behavior.
We use the latest data collection technologies best matched to the people and the environment we are measuring. We have over 40 years experience in helping companies shape their strategies and manage their tactical decisions; we understand shopper and retailer dynamics; we explore opportunities for growth in terms of products, categories, regions and within trade environments.
For more information, please visit http://www.kantarworldpanel.com.

联系方式

  • Email:malihua@ctrchina.cn