自贡招聘

职位描述：
Major responsibilities:
? Understands overall brand strategies of Marketing Department and actively participates in development of Brand Communication Strategy for a particular product
? Develops marketing messages, positioning and communication materials that are consistent with the product label, positioning and product strategy
? Develop specific communication planning and implementation to drive a clear brand image in the eyes of key stakeholders including physicians and patients
? Identifies potential partnership with government, NGOs and other organizations to strengthen patient education and support programs
? Uses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behavior
? Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic area
? Identifies key future customer needs (3-5 years) that can be addressed in alignment with the product strategy
? Adapts the global brand guidelines and messages to the local value drivers and regulatory environment
? Generates insights and proposes the base case and alternative scenarios and creates contingency strategies for discrete components of a product strategy

Leading Compliance & Integrity Culture
? Embrace BMS culture of integrity and strictly adhere to BMS policy, BMS White Book and Standards of Business Conduct &Ethics.
? On a consistent (i.e., weekly or bi-weekly) basis, speaks with the team about the importance of compliance and integrity, and creates pride in BMS’s commitment to compliance;
? On a quarterly basis, provides compliance training to the team; answer the team’s compliance questions, or refers them to an appropriate resource if s/he doesn’t know the answer;
? Actively monitors the team members to prevent non-compliant behavior and looks into details before approving any expenses
? Provides constructive suggestions to improve the BMS China compliance program
? Is a compliance role model and leads by example.
? Takes accountability to own organized events and provides adequate documentations. If organizes any event, must comply with all company policy and makes sure all activities are closed within 90 days after the event date. If subordinates are responsible for organizing events, must monitor the responsible person close PO’s within 90 days after the event date.
? Is Compliant with the norms of the business communication, ethics, subordination, regulations of the confidentiality.


Leading Self:
? Proactively obtains and innovatively refines the information including external market trends and the internal rules and regulations, internal procedures, messages, goals and vision of the management of the organization and shares relevant information with the team and colleagues timely to achieve company goal.
? Timely performs tasks, orders and instructions of the manager.
? Escalates / Reports to the manager of the department or function about all the challenges and shortcomings within Employee’s power and competency.
? Proposes motions for the work development related to the Role. 举报 分享

百时美施贵宝是一家以“研发并提供创新药物，帮助患者战胜严重疾病”为使命的全球性生物制药公司。

2019年11月20日，百时美施贵宝成功完成了对新基的收购，将双方在领先的科学、创新的药物和优秀的人才等方面的优势合二为一，打造全球领先的生物制药企业。公司在肿瘤、血液、免疫和心血管疾病等领域处于世界前列，并具有丰富的，且具有行业前景的产品管线。

如今，中国已是百时美施贵宝公司全球重要的研发、生产、营销和创新中心之一。我们致力于满足中国未被满足的迫切的重大疾病需求，引领行业发展，开展多元合作，以帮助中国患者战胜严重疾病。