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公司简介 Company Profile

央视市场研究股份有限公司(CTR)简介
央视市场研究 (CTR) -洞察中国市场的专业品牌，是中国国际电视总公司和全球知名市场研究品牌Kantar集团合资的股份制企业。
多年的行业经验告诉我们，实时动态的数据库研究和富有洞察力的市场解读、前瞻性的趋势分析是客户商业决策的重要依据。 CTR提供多种连续数据库并结合多年丰富的本土实践经验与国际知名的研究模型和商业解决方案，帮助客户深入理解其商业环境，展现他们面临的商机和危机，把信息化的数字和前瞻性的趋势分析提供给企业作为营销决策的依据，成为企业赢在中国的市场研究合作伙伴。
作为中国最大的市场资讯及研究分析服务提供商，我们的研究服务涵盖品牌营销和媒介受众，研究领域跨越媒介与受众研究、品牌与传播策略、产品与消费市场分析、渠道与服务管理等。尤其在360°营销传播监测，消费者购买与使用行为测量，媒体的价值评估等专业研究领域占据领导地位。
2009年3月，CTR成功通过了全球市场研究行业——ISO20252国际专业服务标准，成为国内首家通过该标准的市场研究机构。CTR拥有一流的专业研究团队，在全国范围内有超过530名全职专业研究及服务人员，在北京、上海、广州、香港和福州分公司为超过1,500多家本土和国际知名企业、广告公司和媒介主提供专业的市场研究服务，监测网络覆盖中国近500个城市。
更多资讯，请登录www.ctrchina.cn.
CTR Market Research Co. Ltd. (CTR) Profile
CTR is the leading market information and insight provider in China. We are a joint venture company between CITVC and Kantar Group, one of the world's largest market research, insight and consultancy networks.
Our strategic goal is to be the preferred research partner and market leader in delivering value-added marketing information and insights to help our clients make more effective business decisions. This strategy drives all of our areas of expertise and service. As the foremost provider in China, we integrate our local expertise with cutting-edge research technology and innovative thinking to meet our clients’ needs for 360° media intelligence monitoring at all touch points. We analyze consumer responses to marketing across all kinds of media, provide in-depth profiles of consumer products and markets, as well as strategies for retail service management.
Since March 2009, CTR has achieved ISO20252 accreditation, an international standard of quality for organizations conducting market, opinion and social research. We employ over 530 full-time professional researchers and interviewers and manage China’s largest monitoring network covering 500 cities. Our dedicated teams in Beijing, Shanghai, Guangzhou, Hong Kong SAR and Fuzhou offices are always there to serve over 1,500 enterprises, media owners and advertising agencies across the country.
For further information, please visit our homepage at www.ctrchina.cn.

部门简介 - 消费者指数研究部(Kantar Worldpanel)
消费者指数研究是对人群的快速消费品购买和消费行为进行连续不断的跟踪监测研究，为客户提供专业及时的市场信息与深入的消费者洞察。
消费者指数研究是Kantar Worldpanel服务于中国市场唯一的消费者指数的连续性研究，通过家庭购买记录监测包括个人护理产品、食品饮料和家居日用在内的主要消费品的家庭购买情况。Kantar Worldpanel在全球各地运用最适合当地市场的测量手段，包括条形码扫描仪、互联网、购物单据扫描，以及传统的日记和面访。使用Kantar Worldpanel研究服务的客户包括国际性和本地的快速消费品牌，包括品牌生产商、生鲜食品供货商、零售商、市场分析人士以及政府机构。
市场洞察通过追踪市场、洞察消费者和了解零售商，我们可以向客户提供可执行的咨询建议从而帮助客户评估品牌表现、了解核心客户和潜在客户、与零售商建立更稳固的合作关系以及制定合理的价格和促销策略。
我们在消费者固定样组研究方面有40多年的专业知识。因为认识到我们的客户都在不断寻找新方法，新的增值工具和新的产品及服务以便更好地了解消费者及快速消费品市场，所以我们也在不断创建、改进消费者样组以提升我们对消费者的洞察。
全球有500多位客户信任Kantar Worldpanel提供的信息，因为我们有庞大且不断扩展的消费者固定样组。
Kantar Worldpanel消费者指数研究是全球最大消费者购买信息提供商，并覆盖拉丁美洲96%，欧洲92%以及亚太地区78%的GDP份额。
Kantar Worldpanel – high definition inspiration?
We are the world leader in continuous consumer panels. Our global team of consultants apply tailored research solutions and advanced analytics to bring you unrivalled sharpness and clarity of insight to both the big picture and the fine detail. We help our clients understand what people buy, what they use and the attitudes behind shopper and consumer behavior.
We use the latest data collection technologies best matched to the people and the environment we are measuring. We have over 40 years experience in helping companies shape their strategies and manage their tactical decisions; we understand shopper and retailer dynamics; we explore opportunities for growth in terms of products, categories, regions and within trade environments.
For more information, please visit http://www.kantarworldpanel.com.