宜兴招聘

  

Position Overview

  

 

  

This position primary duty is to support Digital Director to deploy JS  acceleration digital plan. One of the key enabler to ensure the result is to leverage Ali A100 project to drive penetration and frequency. In this case, she is expected to support digital director to execute the A100 project from pilot to roll out national.To be successful in this role, the candidate need to drive inclusivity of several business functions including Marketing, Digital (Product, CRM) , IT, Ops and business stakeholders internal as well as Alibaba & 3rd party agencies.

  

 

  

This person will need a solid commitment to driving results, identify issues, gaps, and opportunities that strengthen the overall business impact.

  

 

  

Key Responsibility

    

JS Acceleration plan:

     

Develop/manage integrated Digital/CRM campaign base on given marketing & digital strategies and identified opportunities.

   

Learning agility to quickly understand JS  business status and frequently communicate with front line team members to get more insights.

   

Leverage Alibaba cooperation project to drive Mcd penetration and frequency, including ：

   

1. Work closely with Data ISV to identify relevant consumer and business opportunities in JS.
2. speed up recruitment for store members via optimizing investment in Ali system. 
3. Execute store base personalized coupons to lift up frequency/ active rate and evaluate.

    

Support Ali A100 project to prove the biz impact：

  

1. Support digital director to build Mcd x Ali eCo-system base on identified strategies.
2. Execute Pilot market test in Zhejiang to prove the incremental growth from different digital channels
3. Collaborate with cross functions team to ensure the smooth of executions.

   

 

  

Relevant Experience & Requirement:

  

• Bachelor’s degree or above.
• 5 years solid marketing experience, e-marketing or digital experience.
• Ability to work/handle multi-projects in a fast paced environment and under stress.
• Strong team work spirit, ability to influence others without a reporting structure.
• Familiar with Marketing Divisions/traffics of Digital Platform
• Familiar with Ali system, especially for customer management with DataBank would be preferred.
• Willing to travel between Shanghai/JS
• Culture fit

  

 

  

 Working location:

  

• 1/3 working in Jiangsu office

• 2/3 working in Shanghai

麦当劳是全球知名的餐饮服务品牌，近40000家餐厅遍及全球，每天接待约6500万名顾客，提供巨无霸、薯条等经典美食。每一家麦当劳餐厅都立足本地社区，供应安心、高品质的美味，并致力于为社区和地球带来更多美好。
麦当劳于1990年进入中国内地市场。目前，中国是麦当劳全球第二大市场以及全球发展最快的市场。2017年起，麦当劳在中信、凯雷的支持下，加速发展麦当劳中国内地和中国香港的业务。截至2020年12月，全国有超过3800家麦当劳餐厅，员工超过18万。
为了让顾客随时随地享受到麦当劳的美味与优价，麦当劳已在中国打造了餐厅、外送、麦咖啡、甜品站、得来速等多种业务平台。麦当劳中国还持续开展绿色餐厅、绿色包装、儿童营养、青年就业等可持续发展行动，并长期投入“麦当劳叔叔之家”公益项目，积极践行“因为热爱，尽善而行”的品牌理念。