Retail Marketing Specialist
博士视听系统(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:家具/家电/玩具/礼品
职位信息
- 发布日期:2017-07-07
- 工作地点:上海-闵行区
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:15-20万/年
- 职位类别:市场企划经理/主管 市场/营销/拓展主管
职位描述
职位描述:
Job Responsibilities/Deliverable:
? Execute against aligned regional/local retail marketing plan (for CE, retail stores) to meet investment guidelines, priorities and goals
? Drive activation of campaign plans in key consideration and conversion moments, according to marketing plans for China
? Liaise and co-ordinate with consumer marketing team to drive retail marketing needs in the market
? Work closely with the merchandising planner to deliver in-store solutions that achieve aligned objectives
? Work closely with display team and marketing service team on creative asset development to ensure successful campaign deployment
? Identify local requirements for trade marketing assets.
? Localize/resize offline assets with related agency partners
? Be responsible for delivery of offline assets in timely manner
? Manage relationship with wholesale teams to help optimize offline trade marketing programs
? Be responsible for recommendation and execution of trade marketing plans, and tracking the activities and budget in order to successfully run the key partnership program (special business development project)
? Driving marketing discussions on key reseller partnerships
? Track local trade marketing budgets and monitor offline activities and report to the Retail Marketing Manager
? Analyze results from the activities carried out, ensuring adequate ROI on TM investments
? Develop proposals that drive continuous improvement in the business (together with Retail Marketing Manager)
? Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through
Knowledge and Skill Requirements:
? 3--5years of Retail Marketing experiences
? Knowledge about retail trade / channel marketing
? Knowledge about the consumer electric appliances industry is plus
? Willing to learn continuously about retail trends and add value quickly
? Desire to have competitive retail environment
? Execute and oversee trade marketing plans
? Knowledge of trade marketing options and opportunities
? Good interpersonal skills to make effective communications and excellent teamwork
? Maintain a sense of urgency and goal orientation
? Well organized
? Able to work well individually, without much supervision as well as can collaborate well in a team
Qualification, Education and Experiences:
? Excellent English Skills
? College degree or above;
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Job Responsibilities/Deliverable:
? Execute against aligned regional/local retail marketing plan (for CE, retail stores) to meet investment guidelines, priorities and goals
? Drive activation of campaign plans in key consideration and conversion moments, according to marketing plans for China
? Liaise and co-ordinate with consumer marketing team to drive retail marketing needs in the market
? Work closely with the merchandising planner to deliver in-store solutions that achieve aligned objectives
? Work closely with display team and marketing service team on creative asset development to ensure successful campaign deployment
? Identify local requirements for trade marketing assets.
? Localize/resize offline assets with related agency partners
? Be responsible for delivery of offline assets in timely manner
? Manage relationship with wholesale teams to help optimize offline trade marketing programs
? Be responsible for recommendation and execution of trade marketing plans, and tracking the activities and budget in order to successfully run the key partnership program (special business development project)
? Driving marketing discussions on key reseller partnerships
? Track local trade marketing budgets and monitor offline activities and report to the Retail Marketing Manager
? Analyze results from the activities carried out, ensuring adequate ROI on TM investments
? Develop proposals that drive continuous improvement in the business (together with Retail Marketing Manager)
? Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through
Knowledge and Skill Requirements:
? 3--5years of Retail Marketing experiences
? Knowledge about retail trade / channel marketing
? Knowledge about the consumer electric appliances industry is plus
? Willing to learn continuously about retail trends and add value quickly
? Desire to have competitive retail environment
? Execute and oversee trade marketing plans
? Knowledge of trade marketing options and opportunities
? Good interpersonal skills to make effective communications and excellent teamwork
? Maintain a sense of urgency and goal orientation
? Well organized
? Able to work well individually, without much supervision as well as can collaborate well in a team
Qualification, Education and Experiences:
? Excellent English Skills
? College degree or above;
职能类别: 市场企划经理/主管 市场/营销/拓展主管
公司介绍
关于Bose公司
Bose公司由美国麻省理工学院电气学工程教授Amar G. Bose博士于1964年创建。如今,Bose公司秉持着其“尽探索之力、享音乐之极”的理念,始终以客户利益为上,坚持不懈地专注于研发与创新。Bose公司现已诞生不计其数的创新产品和科技发明专利,并在不同领域屡获殊荣。无论在家中、车上、旅途中还是在公共场所,Bose产品已成为潮流的标志,改变了人们聆听音乐的方式。
Bose公司始终致力于为用户提供非凡卓越的聆听体验,旗下产品无不彰显出其创新和精益求精的品牌精神。
更多关于bose公司的信息,敬请登录网站:***********
我们热忱欢迎您的加入,共同迎接bose这一事业带来的机遇和挑战。
想了解Bose更多招聘信息,请登陆Bose Career官方网站: ********************************************/Bose_Careers/jobs
Bose公司由美国麻省理工学院电气学工程教授Amar G. Bose博士于1964年创建。如今,Bose公司秉持着其“尽探索之力、享音乐之极”的理念,始终以客户利益为上,坚持不懈地专注于研发与创新。Bose公司现已诞生不计其数的创新产品和科技发明专利,并在不同领域屡获殊荣。无论在家中、车上、旅途中还是在公共场所,Bose产品已成为潮流的标志,改变了人们聆听音乐的方式。
Bose公司始终致力于为用户提供非凡卓越的聆听体验,旗下产品无不彰显出其创新和精益求精的品牌精神。
更多关于bose公司的信息,敬请登录网站:***********
我们热忱欢迎您的加入,共同迎接bose这一事业带来的机遇和挑战。
想了解Bose更多招聘信息,请登陆Bose Career官方网站: ********************************************/Bose_Careers/jobs
联系方式
- Email:sh@bose.com
- 公司地址:嘉里建设广场一座