宜昌招聘

职位描述：
Key Areas of Responsibilities
The Digital Marketing Manager will work with the Sr. Marketing Manager, Marcom Manager, Product Managers, Media & agencies to implement marketing, e-commerce, content and product strategies that drive end customers’ engagement and revenue growth. The Digital Manager will be responsible for generating revenue from SEO, SEM and e-commerce and deriving business insights via in-depth analysis of user activity.
We seek a highly motivated individual with previous experience managing aspects of a brand’s(B2B is preferred) digital marketing or e-commerce strategies, including performance- and data-driven marketing. The Manager will be directly responsible for key functional areas and major digital initiatives within the Hach China marketing team. This individual should be an innovative problem solver with strong analytical skills to develop key customer facing marketing activity.

ESSENTIAL JOB FUNCTIONS
The Manager’s core responsibilities will include the following specific activities:

SEO Management:
？ 1.Drive revenue generated from SEO;
？ 2.Review Analytics(google/Baidu etc.) in order to optimize content and products, and collaborate with marketing and agency team to improve engagement and conversion metrics on site;
？ 3.Manage the day-to-day SEO program, roadmap and growth strategy based on customer and competitive insights, agency recommendations, brand strategy and E-commerce goals;
？ 4.Plan, manage and execute search engine optimization efforts to ensure consistent high keyword ranking on search engines;
？ 5.Report findings and provide appropriate counter-strategies when appropriate;

SEM Management:
On a daily basis, you’ll be responsible for:
？ 1.Drive revenue generation from SEM;
？ 2.The strategy of pay-per-click campaigns including bid management and optimization;
？ 3.Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly(on a weekly base); Developing optimization strategy and create execution plan;
？ 4.Managing agencies to implement successful bidding strategies and effective keyword management based on business goals and targets;
？ 5.Identifying growth opportunities and implement initiatives to ensure continue improvements of financial ROI for the business;

E-Commerce Management:
？ 1.Drive revenue generation from E-commerce;
？ 2.Collaborate with Commercial Team to help the customer shop more confidently while adding benefit to our SEO program;

STRENGTHS FOR SUCCESS
SEO/SEM experience
E-commerce experience
Ability to work independently and collaboratively
Innovation: Ability to generate new ideas to effectively achieve Digital goals

REPORTING RELATIONSHIPS
Reports directly to the Sr. Marketing Manager
Individual will manage 3rd party agencies and vendors, including web developers
Individual will frequently work with US HQ marketing team
Position will have significant interaction with senior management

KNOWELEDGE, SKILLS AND ABILITIES
Creative problem solver with the ability to analyze information and develop novel approaches to complex issues
Willingness to work in an extremely hands-on manner—develop the strategy behind a particular initiative and then execute

All Details:
Able to excel in fast-paced, demanding environment
Understanding of current marketing trends, including personalization, targeting, and data-driven planning
Analytical skills – ability to assess data and identify trends
Ability to adeptly manage multiple projects simultaneously with strong attention to detail and follow through
Demonstrated ability to coordinate and manage third party resources
Excellent written communication
Ability to work independently with minimal supervision

EDUCATION AND EXPERIENCE
College degree required
4-6 years digital marketing experience required
Knowledge of Google/Baidu Analytics required
Knowledge of and skill in using MS Office and other productivity tools – Word, Excel, Power Point required 举报 分享

丹纳赫是全球科学和技术的创新者，致力于帮助我们的客户在全球各地应对复杂的挑战和改善生活品质。我们在最前沿和富有吸引力的领域，如生命科学、环境等等，拥有众多世界一流的品牌。我们是一支全球超过71000名员工的多样化团队，遵循同一个文化 - 丹纳赫业务运营体系（DBS）,该体系引领我们始终在日益激烈的商业竞争中处于领先地位。丹纳赫2014年营业额达到199亿美金并且市值超过600亿美金，位列美国财富500强中的149位。在过去的20年中，丹纳赫的股价表现优异，超过标准普尔指数将近2000%。

在中国，丹纳赫始终保持高速增长，拥有超过6000名员工和16亿美金的营业额。二十多家中国营运公司和超过一百家的分支机构，不但为中国客户提供着全方位的产品和服务，也为卓越人才提供更好的工作机遇和职位发展平台。

了解更多信息，请访问公司网站：***************.

Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. Our family of world class brands have unparalleled leadership positions in some of the most demanding and attractive industries, including health care, environmental and etc. We are a globally diverse team of 71,000 associates united by a common culture and operating system, the Danaher Business System, which serves as our ultimate competitive advantage. In 2014, we generated $19.9 billion in revenue and our market capitalization exceeded $50 billion. We are ranked #149 on the Fortune 500 and, during the past 20 years, our stock has outperformed the S&P 500 Index by nearly 2,000 percent.

With over 6000 associates and $1.6 billion of revenue in China, Danaher continuously achieve high growth in the market. Through more than 20 China operation companies and more than 100 subsidiaries, Danaher not only provides comprehensive products and services to China client, but also better career opportunities and development platform for talents.

For more information please visit our website at ***************.