宜昌招聘

职位描述：

Marketing Manager/市场经理

EF Kids and Teens Franchise Operations

Guiyang,China

Job Overview:

The Marketing Manager is responsible for planning, implementing and managing the overall Marketing and PR activities in EF learning center.

市场经理整体管理所在学校所有相关市场营销及相关对外公共关系的组织、协调、进度跟踪等相关工作

Supervision Relationship:

Marketing Manager will report to investor. And will work with other function line manager for center's business target.

市场经理除了向所在学校的投资人/总经理直接汇报外,还需要与所在学校的校长、市场经理、教务主管、服务经理等部门主管合作，并同时需与总部接口部门密切配合。

Role and Responsibility:

1.Leads generation

• Set Annual/ Monthly Marketing plan to support annual biz plan;
• Execute National Market Program: Annual and Quarterly;
• Local Initiative Marketing Program;
• Monitor execution of leads/ valid leads / APP/ OPP;

2.Brand imagine management

• Ensure local center presentation with in Standard EF FRA brand imagine;
• Plan and execute local media exposure program;
• Build up local PR relationship;
• Event and Activity management;

3.ODIN data Management

• Be in charge of the “School Setting” marketing part;
• Ensure ODIN data property;
• Marketing data analysis and report;

4.Marketing team development

• Build up marketing team including TMK/ Promoter/ designer and event;
• Develop team member to match EF standard;

5.Annual budget management

• Annual Marketing budget plan;
• Marketing expanse management;
• Marketing expanse return on investment management;

Requirements:

• Over 5 year of related work experience;
• Retail, apparel industry related experience is a plus;
• Associated and above degree, majored in marketing is preferred;
• Has brand image management ability; Understand local market and has strong market research and analytical ability; Outstanding communication and teamwork skill;
• Result oriented; Highly self-motivated; Customer focus; Strong inter personal influence; Great leadership;

职务职责

1.Leads 获取

• 设定并通过年度/月度业务计划支撑业务目标的完成；
• 参与并完成公司组织的年度/季度市场活动与项目；
• 组织本地市场活动;
• 负责从leads获取到OPP的整个业务流程；

2.品牌管理

• 确保本地学校的公共形象符合EF连锁运营外部视觉的标准要求；
• 策划并执行与本地媒体的市场活动；
• 建立本地公共关系管理；
• Event and Activity 管理;

3.ODIN 数据管理

• 负责业务数据管理系统中的ODIN部分;
• 确保相关业务数据的准确和及时;
• 市场数据分析并例行输出分析报告;

4.团队管理

• 建立并管理包括TMK/促销/设计/活动组织等业务的市场团队；
• 人员的内部培养与培训，确保团队人员符合EF的任职要求；

5.预算管理

• 制定并执行年度市场预算；
• 市场拓展费用的例行管理；
• 确保运营效率， 保证有效地投入产出；

能力要求:

• 结果导向；
• 坚韧抗压；
• 关注客户；
• 自我驱动，愿意进一步学习和成长；
• 人际影响力；

职位要求

• Filed 5年相关领域工作经验；
• 零售、服务业从业经验优先；
• 市场营销专业优先；
• 具备品牌形象管理能力；
• 了解当地市场，分析能力强；
• 优秀的沟通能力和团队合作能力；

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关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
 
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.