MAC - PROMOTION - PR Manager(职位编号:ELC001113)
雅诗兰黛(上海)商贸有限公司
- 公司规模:5000-10000人
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2014-04-30
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 职位月薪:面议
- 职位类别:公关经理
职位描述
Strategy & Planning
? Develop and implement PR strategies for new product launches and events in line with brand priorities and objectives and monitor results/review key learnings in China
? Prioritize and identify key market needs and challenges
? Work with Regional PR Director on strategies for the region and key market
? Create media plans and overall media strategies for major events in China
? Collaborate with Marketing, Artist Training and Development and Special Events Departments
? Direct affiliate PR budget
? Provide local key insights and learning’s to Global Communications Department in New York
Media & Influencer Relations
? Create relationships with regional media to drive coverage for brand
? Investigate and identify local opportunities with markets to promote and build positioning of brand—particularly regional events and designer/influencer/artistry partnerships
? Assist with media opportunities by facilitating interviews with Senior Artists/Resident Senior Artists
? Coordinating PR0 Tours with Senior Artists with the objective of generating press coverage and establishing artistry authority for brand
? Monitor product offerings to international markets for trend and PR
? Support the M?A?C AIDS Fund initiatives in China through press outreach on grant initiatives
? Implementation of new and ongoing communication tools for markets
? Identify and establish relationships with the key influencers, such as fashion designers, bloggers, in the region
Measurement & Reporting
? Provide bi-weekly updates to Regional PR Director for regional trendspotting and new areas of play to leverage with brand
? Responsible for updating APAC Activity Chart
? Monitor the best-of-press reports submitted by affiliates
? Create Global Communications presentations for meetings
Event Management
? Oversee Trend Presentations by managing schedules, senior artists, materials etc.
? Support Artist Relations activity in China and realize AR ROI through PR. Recognize opportunities and support activity where necessary with Artist Relations team
? Manage & Coordinate China Senior Artist press activities and schedules
? Support new door openings with PR and media plans
任职资格:
? Minimum 6 years relevant experience in similar environment
? Fluency required in English and any Asian language is a plus
? Awareness of trends in China, including fashion, pop culture and beauty industry
? Strong knowledge of public relations and media in Chinese markets
HIGH-TOUCH LEADERSHIP COMPETENCIES:
公司介绍
2002年,正式成立在中国的全资子公司,一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌,以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。
欢迎加入“雅诗兰黛公司”大家庭!
联系方式
- Email:jeanne.wang@cn.manpowergroup.com
- 公司地址:天津
- 电话:18630020184