宜昌招聘

岗位职责:

PRINCIPLE OBJECTIVES:

1.Work closely with the Marketing Manager to plan and execute Marketing programs according to brand strategies to ensure achievement of retail growth as planned.

2.Increase brand awareness and build up strong brand affinity to recruit new customers and retain existing customers via ‘high touch’ marketing campaigns.

3.Maintain competitor awareness to develop marketing campaigns that consistently maintain competitive advantage.

KEY RESPONSIBILITIES:

A.Advertising & Promotions

1.Develop integrated Marketing programs for new product launches, re-promotes and other branding related programs based on deep understanding of consumer and the market. Drive timely implementation of marketing programs and measurement for continuous improvement.

2.Lead creative agencies to develop communication materials including thematic ad, advertorial, DM, eDM, brand booklet, etc. that clearly deliver brand characters, customer benefits, local relevancy and right strategic direction.

3.Lead media agency to develop media plan leveraging all kinds of Medias to reach the right target group, spot plan that effectively maximize media investment, and make sure all materials are correctly and on time delivered.

4.Assist Marketing Manager to develop marketing strategies and update Launch Calendar &Marketing Calendar timely in accordance with brand strategies.


5.Assist Marketing Manager to work actively with other functions including CRM, Sales, Training, Online, PR, etc. to ensure communication messages are consistent among different functions.

6.Collect data from Sales, CRM, Online& E-commerce, Event and PR teams to analyze marketing program effectiveness and review with the Marketing Manager whenever necessary.

7.Facilitate internal and external SFDA compliance checks on all related communication materials with RA team and media agency/ vendors.

8.Closely follow up product registration status with RA team and other support functions to ensure timely registration of new products, registration renewal of existing products, building sufficient bridge stock and timely adjust marketing programs according to changes of launch calendar.

9.Regularly track, collect and document competitor and non-cosmetics luxury brand activities & materials such as distribution, pricing, new product launches, media placement, communication messages, etc, and review with Marketing Manager timely.

10.Follow up closely on requests and information provided on the International Marketing Website. Orders and maintains a library of creative materials.

11.Assist Marketing Manager in developing and utilizing consumer / market research.

B.Forecasting
1.Work with Sales Manager and Marketing Manager to determine sell-in quantities required for salable products and samples.

2.Work closely with the forecasting team for monthly forecast review to ensure
?Timely availability of saleable & non-saleable stock for all marketing programs
?Healthy stock level

C.Others
1.Prepare material for Marketing Managers for trade presentation to retailers.
2.Regular store visits to check on
?Effectiveness of marketing programs & promotions
?Competitive activities
?Retailer’s satisfaction with co-op activities

任职资格:

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   雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今，雅诗兰黛集团傲居世界化妆品行业领先地位，生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌，产品行销全球150多个国家和地区。
    2002年，正式成立在中国的全资子公司，一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌，以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
    在关注销售业绩的同时，雅诗兰黛集团始终致力于集团内人才的发展及培养，同时关注于多项公益事业。集团以家庭文化为本，关心关注每位员工。
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