宜昌招聘

岗位职责:

Principal Objectives:

1. Assist the Marketing Manager in developing, planning and implementing consumer engagement strategy with primary focus on CRM initiatives that will drive “high-touch” opportunities with consumers and CRM metrics according to brand strategies

2. Assist the Marketing Manager in developing and implementing consumer lifecycle calendar and CRM programs to drive acquisition, cultivation, retention and reactivation by consumer understanding and market trends

Key Responsibilities:

1. Assist the Marketing Manager to implement the customer acquisition, cultivation, retention and reactivation programs, namely the regular CRM programs, customer loyalty program and product bounce back programs

2. Provide monthly/regular tracking and analysis of CRM programs and metrics of customer data base and develop action plan to maximize business opportunities

3. Work closely with CRM agency to timely deliver proper analysis and evaluation report for all CRM programs and provide operational and strategic input for continuous improvement

4. Effectively manage CRM agency by providing accurate briefing template and reasonable timeline

5. Work closely with Sales, Training & Trade Marketing teams to ensure execution excellence of CRM programs at counters

6. Work with Sales and Training team to ensure the most efficient capture of customer information

7. Work closely with Corporate and Regional CRM team by providing and analysing information on key drivers behind campaign results, CRM communication channels analysis, and any other information on CRM program mix to improve CRM metrics

8. Develop and update Marketing Memo on campaign basis, and keep the whole team informed.

9. Develop and update CRM Memo upon the renewal of CRM programs and marketing campaigns, and keep the CRM agency and store operations informed.

10. Handle marketing printed matters such as direct mailers in CRM programs.

11. Coordinate and support new customer acquisition related matters in new door openings and special events etc.

任职资格:

1. University graduate with minimum 3 years experience in CRM related field. Experience in luxury and prestige industry related brand is a plus

2. Strong customer focus and knowledge in business. Proven CRM initiative and experience with successful campaigns

3. Excellent analytical skills, good time management, and attention to details

4. Fluent in English and Chinese

   雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今，雅诗兰黛集团傲居世界化妆品行业领先地位，生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌，产品行销全球150多个国家和地区。
    2002年，正式成立在中国的全资子公司，一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌，以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
    在关注销售业绩的同时，雅诗兰黛集团始终致力于集团内人才的发展及培养，同时关注于多项公益事业。集团以家庭文化为本，关心关注每位员工。
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