宜昌 [切换城市] 宜昌招聘宜昌市场/营销招聘宜昌市场/营销/拓展经理招聘

KA Manager, CCU Walmart

卡夫食品企业管理(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2014-08-05
  • 工作地点:武汉
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语
  • 职位月薪:面议
  • 职位类别:市场通路经理/主管  市场/营销/拓展经理

职位描述


Key Account planning
? Lead on assigned key accounts sales strategy and annual customer business target planning
? Lead on annual trade budget planning for assigned key accounts
? Responsible for planning on in-store promotions and merchandising activities for assigned key accounts
? Cascade sales target, budget planning and assigned key accounts trade activities to sales team and ensure clear & timely communication

Account management
? Ensure delivery of revenue and volume targets for assigned key accounts by working with HQ and regional KA team, incl. controlling AR and resolving payment disputes
? Track trade spending and business performance of key account customers and develop solutions accordingly, Monitors and manages expenses within the budget.
? Lead on trading terms negotiation, establishment and management with assigned key accounts. Develop sustainable relationship with assigned customers
? Track and ensure consistent high customer service level and order fulfillment at customers’ retail stores by interfacing with CS&L
? Analyses and interprets data and applies that information to develop business plans to promote business growth. Conduct regular business reviews with key customers and local sales team.
Delivery of agreed Business Key Performance Indicators(KPI’s)

? To achieve comp store sales growth ahead of category average
? To achieve market share growth inside the Customer
? To achieve trade investment in line with budget
? To achieve distribution(assortment)target in line with Channel objectives
? To achieve merchandising(shelf space, location)targets in line with Kraft strategy.
? To achieve promotional support in line with Kraft brand strategy.
? To achieve price position (RSP)in line with Kraft brand strategy.
? To achieve speed to market and visibility objectives for new product listings
? To achieve debtor days in line with Customer targets

Develop, Communicate and Execute the operational Demand plan

? To deliver the correct assortment of Kraft brands (sku’s) by customer
? To deliver the correct merchandising of Kraft brands ( sku’s) by customer
? To deliver effective promotion activities of Kraft brands
? To deliver effective new product introductions of Kraft brands
? To deliver maximum results from new store opening for Kraft brands
? To manage pricing effectively in the market in line with Kraft brand objective
Develop, Communicate and Execute the operational Supply plan

? Establish a set ordering days with minimum order quantity (customer order schedule)
? Ensure accurate pricing and pack configurations on invoice
? Ensure clear and immediate communication of stock issues
? Provide timely forecast for key promotional activities
? Work with Logistics to achieve Customer order fill target (Case Fill Rate)



Education, qualifications and training


Colleague or university graduate



(b) Experience or skills required


? Minimum 5 years work experience with 3 years in key account management

? Excellent communication and interpersonal skills.

? Trained Management and leadership skills.

? Fair English

? Fully operational PC skills.

Frequent travel required.



公司介绍

卡夫食品企业管理(上海)有限公司(简称卡夫)(Kraft Foods)主要生产咖啡、糖果、奶类制品等。目前是全球第一大食品公司,2007年7月收购竞争对手达能(Danone)的饼干业务,2010年2月收购英国糖果巨头吉百利。

  卡夫在超过70个国家开展业务,其产品全球150个国家有售。卡夫北美及卡夫国际分别管理美国及加拿大市场,以及欧洲及发展中国家市场。2008年,卡夫在《财富》杂志财富500强中排行第63位,在世界500强中排行第195位。

  卡夫于1982年及1984年分别进入台湾和中国大陆市场,目前中国大陆地区总部设在上海市。旗下拥有众多知名食品品牌,包括太平、奥利奥、趣多多、乐之、鬼脸嘟嘟、菓珍、麦斯威尔、Singles、菲力、Toberone、Planters、可口、卡夫奇妙酱、欧斯麦、优冠、佳钙、王子、怡口莲、荷氏糖等。

联系方式

  • 公司地址:上海
  • 邮政编码:200000