Brand Manager-FMCG
广州市越秀人力资源顾问服务有限公司
- 公司规模：50-150人
- 公司性质：合资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-02-19
- 工作地点：上海
- 招聘人数：若干
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：产品/品牌经理
职位描述
Responsibilities
1、Execute the activities stipulated in the brand plan to ensure brand objectives are achieved.
2、Analyze and report marketing research data to ensure brand issues are recognized and corrective action identified.
3、Monitor and report brand expenditure to ensure that spending is within the authorized brand plan.
4、Monitor external agencies to ensure projects are well-handled and on-time delivery.
5、Apply best practice in brand management to optimize efficiency and effectiveness.
Requirements:
1、Bachelor Degree in Marketing or related field.
2、Above 5 years of progressive sales or marketing experience, FMCG experience preferred
3、Good Knowledge of Marketing processes and systems (Product/ Brand Development, Consumer/ Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning/ Development)
4、Good Knowledge of other relevant processes and systems (Manufacturing, Sales and Distribution)
5、Good knowledge of Consumer Insights/Market research
6、Good in Agency leadership
7、Basic Total System Economics
1、Execute the activities stipulated in the brand plan to ensure brand objectives are achieved.
2、Analyze and report marketing research data to ensure brand issues are recognized and corrective action identified.
3、Monitor and report brand expenditure to ensure that spending is within the authorized brand plan.
4、Monitor external agencies to ensure projects are well-handled and on-time delivery.
5、Apply best practice in brand management to optimize efficiency and effectiveness.
Requirements:
1、Bachelor Degree in Marketing or related field.
2、Above 5 years of progressive sales or marketing experience, FMCG experience preferred
3、Good Knowledge of Marketing processes and systems (Product/ Brand Development, Consumer/ Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning/ Development)
4、Good Knowledge of other relevant processes and systems (Manufacturing, Sales and Distribution)
5、Good knowledge of Consumer Insights/Market research
6、Good in Agency leadership
7、Basic Total System Economics
公司介绍
C-Russell International Ltd.
联系方式
- 公司地址：上班地址：广州市东风西路流花广场132号之二园景中心1611房