宜昌招聘

Our client is a leading multinational company in the FMCG industry. To support the rapid business growth and organizational growth, they are looking for a Medical Professional Manager for the assigned category with the following responsibilities and required qualifications.

POSITION DUTIES

？ Develop Professional Marketing Strategy and business plan;
？ Build up and maintain the strategic partner relationship with government authority, related associations, and KOL;
？ Establish the assigned brand’s brand equity and endorsement together with disposable diaper usage among authorities, public and opinion leaders;
？ Provide consultancy of incontinence care to China consumers/customers;
？ Define blue print of medical PR campaign in budget process;
？ Encourage Chinese government authorities in promoting incontinence training toward medical professionals, hospitals workers, and consumers;
？ Establish and empower incontinence related associations KOL in promoting public awareness of quality care;

MAIN TASKS

1. Establish for the assigned brand its China Professional Communication blueprint;
2. Identify the KOL network, Establish action plan and pursue the assigned brand medical connection in the most effective way;
3. Set up KPIs including no. and type of assigned brand awareness/endorsement programs with defined authorities in the time frame;
4. Support the assigned brand’s incontinence care training toward product specialists, trades, distribution partners, and people who need to have such knowledge in the business;
5. Acquire feedback and support from key opinion leaders and authorities about the executed programs;
6. Constant review the effectiveness of awareness programs on regular basis;
7. Define resources to ensure and secure define activities and program in the budget process on annual basis.



KEY PERFORMANCE INDICATORS:

？ Success of awareness/endorsement programs and achievements of define objectives;
？ Recommendation% among professions;
？ Brand Awareness(TOM) among professions;
？ Quality and numbers of Chinese authorities and associations, KOLs in the connection;
？ On time delivery of programs according to the action plan;
？ Training program coverage among targeting group(new add in);
？ Secure A&P efficiency and budget according to defined business plan;
？ Set up tracking KPIs for China Professional Works for the assigned brand to drive business focus;
？ Acquire feedback and competences from the assigned brand’s team in China.

ORGANIZATIONAL RELATIONSHIP TO MANAGE

External:
? China Ministry of Health
? Social Welfare Associations, China
? Continence Society China
? Market Research agencies in healthcare segments
? Hospitals and long term care facilities authority
? Promotion and design houses
? Assigned brand distribution partners in China
? Community nurses
? Non-profit organizations in China

KEY REQUIREMENTS/QUALIFICATION

Functional skills:
? Solid background from healthcare/hospitals for at least 3 years;
? Medical doctor degree holder/ or senior registered nurse;
? Proven track record in building connection with hospital authority, related government bureau, and non-profit organizations;
? Familiar with PR, education, and communication activities in healthcare;
? Familiar with long term brand equity management toward professionals;

Personal skills:
? Team player and good interaction with other functions;
? Self-starter, proactive communicator;
? Creative thinking, fast learner;
? Good people skills and connection skills;
? Structured and able to work independently;
? Willing to take initiatives in exploring new solutions;
? High personal integrity;

Management skills:
? Fluent in English, good interpersonal and presentation skills;
? Able to play active role in public awareness and education programs;
? Experience in working with PR agency will be a plus;
? Familiar with establishing network of contact in the medical society and with medical professionals.

C-Russell International Ltd.