宜昌招聘

Position Description:
The IPC MIDH Leader will be responsible for driving marketing of MIDH (Mobile Internet & Digital Home) products focusing on tablets and smartphones.
They will be required to work closely with Geo/Region marketing leaders, the WW Marketing team, and LBG MIDH Business Units leaders.
This leadership position will take ownership for 3 primary functions of the MIDH Marketing team:
1. The production and distribution of world-class salesforce enablement and marketing enablement materials. These materials are to be used by Geo/Region marketing teams and Business Partners with their marketing agencies
2. Drive global Demand Generation campaigns which impact the sell-in and sell-out of Tablets and Smartphones
3. Develop and deploy a cohesive Storefront marketing strategy including guidance and training globally for business partners and store reps selling Tablets and Smartphones
• MIDH Product Business Unit Interface
Ø Understand BU objectives and product roadmaps
Ø Deep understanding of key product attributes, prioritising product launches and depth of deliverables
Ø Develop and articulate meaningful value propositions for new products and ensure consistent application in all collaterals and campaigns
• Geo/Region Interface
Ø Understand country support needs for marketing tablets and smartphones
Ø Develop suitable marketing and salesforce enablement materials
Ø Work with Geo/Regions to develop & deploy Demand Generation campaigns in line with country objectives and funding scope
Ø Deep dive retail storefront requirements and develop best of breed guidance and activation plans
• WW Marketing Interface
Ø Leverage functional marketing teams at a corporate level (web, PR, advertising, etc) to best support MIDH marketing objectives
• Alliance Partnerships
Ø Where appropriate work with industry alliance partners to seek funding and alignment of marketing objectives
Position Requirements:
• Leadership & Organizational Skills
Ø Developing management systems & processes and following-through
Ø Able to lead multi-cultural teams
Ø Impacting internal and external stakeholders including Geo/Region marketing teams, sales teams, product BU leadership and WW Marketing teams
• Marketing
Ø Able to demonstrate deep experience in more than one area of marketing
Ø Marketing execution leadership
• Presentation & Communication
Ø Needs to effectively and proactively communicate across different functional teams, customers and partners
Ø Able to present and persuade effectively over the phone and in person, adaptable to different audiences and situations
Ø Effective in presenting to middle and senior management
• Self-starter
Ø Proactive
Ø Able to learn fast and operate effectively within broad guidelines
• Strategy & Planning
Ø Able to develop and match tactical marketing decisions against business strategy
Ø ‘Big Picture’ holistic thinking across marketing disciplines, whilst retaining a sense of detail
Ø Able to translate from planning & strategy to execution and performance monitoring/optimization
• Others
Ø Willingness to help multiple teams – service orientation

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