Global Brand Innovation Manager/全球创新品牌经理
广州市越秀人力资源顾问服务有限公司
- 公司规模：50-150人
- 公司性质：合资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-05-13
- 工作地点：上海
- 招聘人数：2
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：产品/品牌经理
职位描述
POSITION PURPOSE
Our client is a leading multinational company in the FMCG industry. To support the rapid business growth and organizational growth, the company is looking for a Global Brand Innovation Manager for their expanding Global Hygiene Category organization. The Global Hygiene Category leads the company's hygiene brand portfolio and delivers brand development and innovation for our three business areas, Incontinence Care, Consumer Goods and Professional Hygiene.
The position is to develop & deliver innovative new solutions to better meet the needs of a defined target audience. The person will work in a marketing/ technical partnership to take prioritized concepts through all stages of the innovation funnel from concept to launch (which will be executed by the regional teams). On top of this close cooperation, the Global Brand Innovation Manager will also cooperate closely with the Global Brand/Arena Director, lead markets, CRU, R&D and others to create strong 8 quarter launch plan to drive company sales growth and reach overall company targets.
POSITION MAIN DUTIES
· Contribute to the development of an assortment vision and ambition
· Build consumer & customer insights & propose market research
· Use global segmentation & positioning to identify gaps vs competition
· Discover, develop and evaluate new territories / new concepts that enables a balanced flow of activities entering the Q8 launch plan
· Support the Global Brand/Arena Director in recommending product & solution innovations that build on key brand features & design and validate with key marketing communities
· Support BU growth and monitor cost saving initiatives vs innovation
· Propose innovation project organization & resources
· Develop assortment, claims, pack design and price positioning
· Develop communication theme, creative execution and media mix together with lead markets
QUALIFICATIONS / EXPERIENCE:
· 5+ years'experience in brand development and commercial marketing
· Proven skills in innovation development & delivery
· Ideally worked in both operating businesses as well as marketing headquarters
· Experience in running multi-functions teams effectively
· Demonstrated ability to work effectively in collaborative international environment
· Self-motivated, objective driven with ability to work autonomously
· Can sell ideas well and find the right stakeholders
· Makes the vision happen
· Hungry to lead and change the game
· Creates an environment for innovation
· Has courage and shows perseverance
· Fluent in English, both verbal and written.
· Fluent in Mandarin, both verbal and written.
Our client is a leading multinational company in the FMCG industry. To support the rapid business growth and organizational growth, the company is looking for a Global Brand Innovation Manager for their expanding Global Hygiene Category organization. The Global Hygiene Category leads the company's hygiene brand portfolio and delivers brand development and innovation for our three business areas, Incontinence Care, Consumer Goods and Professional Hygiene.
The position is to develop & deliver innovative new solutions to better meet the needs of a defined target audience. The person will work in a marketing/ technical partnership to take prioritized concepts through all stages of the innovation funnel from concept to launch (which will be executed by the regional teams). On top of this close cooperation, the Global Brand Innovation Manager will also cooperate closely with the Global Brand/Arena Director, lead markets, CRU, R&D and others to create strong 8 quarter launch plan to drive company sales growth and reach overall company targets.
POSITION MAIN DUTIES
· Contribute to the development of an assortment vision and ambition
· Build consumer & customer insights & propose market research
· Use global segmentation & positioning to identify gaps vs competition
· Discover, develop and evaluate new territories / new concepts that enables a balanced flow of activities entering the Q8 launch plan
· Support the Global Brand/Arena Director in recommending product & solution innovations that build on key brand features & design and validate with key marketing communities
· Support BU growth and monitor cost saving initiatives vs innovation
· Propose innovation project organization & resources
· Develop assortment, claims, pack design and price positioning
· Develop communication theme, creative execution and media mix together with lead markets
QUALIFICATIONS / EXPERIENCE:
· 5+ years'experience in brand development and commercial marketing
· Proven skills in innovation development & delivery
· Ideally worked in both operating businesses as well as marketing headquarters
· Experience in running multi-functions teams effectively
· Demonstrated ability to work effectively in collaborative international environment
· Self-motivated, objective driven with ability to work autonomously
· Can sell ideas well and find the right stakeholders
· Makes the vision happen
· Hungry to lead and change the game
· Creates an environment for innovation
· Has courage and shows perseverance
· Fluent in English, both verbal and written.
· Fluent in Mandarin, both verbal and written.
公司介绍
C-Russell International Ltd.
联系方式
- 公司地址：上班地址：广州市东风西路流花广场132号之二园景中心1611房