Sales and Education Executive(职位编号:ELC000905)
雅诗兰黛(上海)商贸有限公司
- 公司规模:5000-10000人
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-09-18
- 工作地点:北京
- 招聘人数:1
- 工作经验:五年以上
- 职位类别:其他
职位描述
Primary Objectives of Position:
?Achieve retail sales target by door. Growth by door, by month, by year must be faster than key competitors.
?Achieve ranking objective by door.
?Educate/empower the Consultant sales force via in-store coaching - selling skills and product knowledge.
?Manage the net/retail relationship (and thus stock in trade) by door.
?Inspire, educate and motivate Business/Counter Managers and Consultants. Be their leader.
Time Allocation:
In-store Coaching: 50%
Sales Management: 50%
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KEY RESPONSIBILITIES:
Sales Management: (50%)
?Agree (with the National Sales Manager) retail sales plan and ranking objectives by door. Achieve Fiscal and Calendar year plan.
?Manage the net/retail relationship (and thus stock in trade) by door. Ensure that the inventory mix at the point of sale appropriately reflects the retail trend.
?Ensure 100% execution of the Marketing Program as directed by the Marketing Group. Ensure that all tools provided e.g. samples, are used as directed.
?Ensure that all counters follow the merchandising guidelines and hygiene standards as directed by the Merchandising Group.
?Liaise with all levels of store management (specifically Floor Manager, Department Buyer and Merchandising Manager). Negotiate with store personnel to secure promotional sites, staffing contribution, co-op advertising etc.
?Manage Consultant staffing levels and oversee roster arrangments to ensure appropriate coverage at the counter during key selling periods.
?Submit a monthly Journey Plan to the National Sales Manager and National Education Manager at the beginning of every month. The Journey Plan should appropriately reflect Sales and Education priorities (and a disproportionate amount of time in Top Doors).
?Actively participate in the Monthly Sales and Marketing meetings (MSE). Prepare an update for review and discussion – achievement of sales targets, key business issues, opportunities, Education concerns etc.
?Monitor on a monthly basis ranking by door. Initiate discussions, ideas etc. with the management team to further drive rankings in each door. Be responsible for highlighting concerns and action plans at the MSE meetings.
?Collect competitive sales and marketing information on a regular basis – for review and discussion at the MSE meeting.
?Collate monthly (or more frequent) sales figures and forward to Head Office for reporting.
In-store Coaching: (50%)
?Provide support, advice and direction to the Business/Counter Managers and Consultant teams in all matters pertaining to their roles and activity in-store.
?Coach each door to ensure that the highest of Clinique service standards is maintained at the point of sale. Coach each consultant team on specific service/selling behaviours and best practices via role-play exercises.
?Lead by example via counter coaching - work alongside each Consultant team to provide on-going education (service and selling skills/product knowledge) and reinforcement of Key Performance Indicators (KPI’s).
?Review on a monthly basis each Consultant KPI’s – Hourly Productivity, AUS, % 3 Step vs. LY, New Customers vs. LY and Booked Appointments. Enhance performance and address concerns via in-store coaching.
?Conduct Quarterly Consultant Appraisals in conjunction with the Business/Counter Manager. Recommend/implement course of action – training needs etc. Submit Quarterly Consultant Appraisals to National Sales Manager and National Education Manager for review.
?Attend monthly training sessions with the National Education Manager (to be held at the MSE meeting) to improve skills and knowledge. Plus, receive new Education modules for application at the point of sale.
?Recruit (with the Business/Counter Manager) all new Consultants. With the National Sales Manager participate in the recruitment of Business/Counter Managers.
?With the National Sales Manager and National Education Manager review Mystery Shopper results (biannual). Recommend course of action.
?Wear a Lab Coat during all in-store coaching sessions.
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Other Requirements:
?Home based office. Time spent in the field 90%+.
?Personal grooming must reflect/promote Clinique grooming and hygiene standards.
?Always use Clinique product (including makeup and fragrance).
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Measurements:
?Achievement of net and retail sales plan.
?Achievement of store ranking objective.
?Achievement of in-store inventory target (and mix).
?Achievement of mystery shopping benchmark targets.
?Achievement of KPI’s above national average.
?Achievement of staff retention rate of >70%.
任职资格:
PERSON PROFILE
Relevant Indicators:
?Previous Management experience (e.g. Business Manager). Preferably recruited from within the brand.
?Numeric ability (essential).
?Computer literate: Word and Excel (essential).
?Negotiation skills (highly desirable).
Job Competencies:
?Results oriented.
?Team player, inspires and mentors a team, likes to lead by example, inspires enthusiasm.
?A good listener. Skilled at winning people over.
?Excellent coach and communicator.
?Ability to manage multiple responsibilities in a fast paced, demanding environment.
?Ability to get others to “buy in” to specific goals and strategies.
?Self reliant with the ability to make solid business decisions independently.
?Persists in seeking goals despite obstacles and setbacks.
?Strong negotiation skills – encourages open discussion and approaches negotiations in a fair and professional manner. Seeks win/win outcomes.
?Handles difficult tense situations with diplomacy and tact.
公司介绍
2002年,正式成立在中国的全资子公司,一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌,以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。
欢迎加入“雅诗兰黛公司”大家庭!
联系方式
- Email:jeanne.wang@cn.manpowergroup.com
- 公司地址:天津
- 电话:18630020184