宜昌招聘

工作职责
* Marketing strategy development: to analyze pharmaceutical online business,
including key player's trend; to formulate annual digital marketing strategy
for the product portfolio, and coordinate and manage the marketing investment
to meet the business and financial target.
* Penetration plan: to conduct insight analysis on online target groups and
formulate multi-channel crowd penetration plan；to apply different marketing
mixes and communication tools/platforms to enhance the target group's awareness
of the category or brand and meet their unmet needs.
* Manage and generate online content: Based on user insights, generate
compliant educational content for HCP and users, and deliver it to target
groups through precise marketing way.
* Develop new business models: Based on the market strategy, integrate
internal and external resources to develop new marketing models, establish an
ecological cooperation circle by cross-border, cross-industry, etc.；to provide
users with a better experience and additional value, in order to improve the
marketing efficiency or expand the scale of users.
* Manage the e-commerce business: to undertake the business targets of key
e-commerce business line, develop marketing growth plan and manage the annual
business budget to drive continuous business growth and reach financial
targets. (Depending on the candidate's experience, he/she can manage one of the
business lines of Ali, JD or O2O)
任职要求
* Bachelor degree or above in marketing, mass communication, digital
communication or related field, MBA preferred
* More than 5 years of e-commerce marketing experience in pharmaceutical or
healthcare products；more than 5 years of practical experience in brand
marketing management, portfolio management preferred.
* Familiar with pharmaceutical field e-commerce ecosystem and business model
of key EC platforms, in-depth marketing cooperation experience with head
platforms is preferred.
* Strong logical analysis and strategic thinking - able to effectively
recognize business pain points and propose market solutions, develop marketing
plans.
* Strong communication and presentation skills - able to promote
cross-departmental, cross-discipline, cross-industry and other complex project
cooperation, and have the ability of efficient project management.
* Strong innovation skills - able to develop new business models and build
0-1 success models to empower key stakeholders.
* Proficiency in business analysis and presentation tools such as Excel,
ThinkCell, PowerPoint, etc.
* Strong sense of responsibility and pioneering spirit.

拜耳医药保健是拜耳集团的子集团，是世界十大医药企业之一，也是医药保健及医疗产品行业世界领先的创新企业之一，全球拥有员工53100人，总部位于德国的勒沃库森。拜耳医药保健致力于研究开发、生产和销售用于预防、诊断和治疗疾病的原研产品。2008年，拜耳医药保健全球销售额达154.07亿欧元，其中研发经费为17.42亿欧元，占拜耳集团总研发投入的66%。

拜耳医药保健和中国的渊源可以追溯到20世纪初期。早在1936年，拜耳就在中国成立第一个生产公司－拜耳医药公司，生产一系列产品。目前，拜耳医药保健有限公司在中国拥有员工约4000人，总部位于北京。在北京、广州、成都、江苏设有工厂，致力于拜耳先灵医药、保健消费品、糖尿病保健及动物保健四大业务。其中，拜耳先灵医药是拜耳医药保健有限公司下属最大业务部门，是拜耳医药保健的处方药部和先灵（广州）药业有限公司合并而成，业务遍及70多个城市，产品线覆盖普药业务、女性健康、特殊治疗以及影像诊断四个领域。2008年7月，拜耳医药保健的保健消费品部收购了东盛盖天力西药非处方药业务。
        
2008年，拜耳医药保健完成了投资达2.2亿余元人民币的北京生产厂的扩建。 北京工厂新建的生产线将采用目前中国乃至亚洲地区最为先进的设备，产能是以前的4倍。除了硬件系统投资，拜耳医药保健北京工厂还引入先进的软件管理系统，包括全自动称重系统、物流管理系统等将使得药品的品质更上一层楼。

拜耳医药保健有限公司在中国的发展蒸蒸日上。

在业务发展的同时，拜耳医药保健始终不忘社会责任，积极与社会各方面进行深入合作。2008年11月，与中国就业促进会合作开展了“农业富余劳动力健康安全转移就业培训项目”，计划在3年内对3万名农业富余劳动力免费提供健康安全转移就业培训。尽管目前处在全球经济困难期，我们仍将继续关注那些需要帮助的社会弱势人群。

为促进并提高中西部地区县级医院的整体医疗服务技术水平，2008年拜耳医药保健和卫生部合作的“走进西部”万名县级医院医师培训项目成功开展。目前已在甘肃、青海、宁夏、云南四省进行了６期培训工作，已有３６３人参加了培训。２００９年“走进西部”项目还将延伸到江西、广西、陕西、贵州、新疆等五个省份，共计划培训１１２２名医生。

2009年初，拜耳医药保健新的研发中心将在北京落户，成为其全球架构中的第四大研发中心。这一举措不仅表明了我们在中国长期发展的决心和信心，并为拜耳医药保健成为亚洲制药领域的领导者提供坚实基础。