宜昌招聘

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

Primary Purpose:

Coach Greater China Customer Relationship Manager Department is a core competency that is instrumental in driving the Coach CRM strategy and developing customer recruitment & retention campaigns across China, Hong Kong and Taiwan. This role will be a key member of the CRM team, reporting directly to the Greater China Senior Director of CRM & Retail Marketing.

This person will work closely with the GC CRM & Retail Marketing Senior Director to develop and execute CRM strategy for GC. Compile and analyze customer insights, market trends, and competitive landscape to identify customer recruitment & retention opportunities. Translate GC customer reports into strategic insights to share with top management and global team as well as cross function partners. Develop Coach CRM strategy and translate the strategy into execution plans. Ensure CRM strategy in line with Coach overall company strategy.

Strategic management:

· Develop CRM strategy and translate it into execution plans.

· Initiate, develop, communicate and monitor the execution and evaluation of CRM programs, in line with the brand positioning as well as to reach the desired performance level.

· Integrate the knowledge and expertise of customer insight in practicable CRM programs and activities in order to recruit, retain and reactivate consumers.

· Interpret and translate the company’s specified policy into a tactical CRM applications to support local needs.

· Creating in-depth consumer experience and knowledge by delivering feedback on how policies and programs impact locally.

CRM Management:

· Liaison with Retail Director to agree business priorities and targets of recruitments by Region, City and by Channel

· Drive the development of the different CRM Programs to support recruit & retention by store/city/region, in particular through data, information and insights

· Evaluate the application of marketing toolkits and strictly monitor the correct execution of CRM activities in the field, provide instructions on improvements to the field team, based on CRM tracking data

· Provide a high quality, user friendly CRM database and customer insight to the rest of the organization which is up-to-date and reliable.

· Select and evaluate third-party vendors to deliver a high quality, efficient and cost effective solution on a project-by-project basis in line with Coach Guidelines.

· Act as the CRM expert and information source in the organization

· Generate monthly reports and reviews for management & cross functional team about the CRM developments.

Consumer Insights and Competitive Study:

· Collect competitive intelligence, consumer insights, overall market/economic trend and perform in-depth analysis on the implications of these insights, then prepare regular GC customer deep dive report accordingly

· Proactively monitor best practice of competitor and the industry as well as breakthrough digital-enabled new retail trends; Understand the application of these trends on Coach CRM strategy

· Build a center of excellence around 3rd party partners and vendors. Develop in-depth knowledge about the capabilities of these vendors and a sustainable plan to engage these vendors

Financial and efficiency management:

· Management and achievement of key KPIs- recruitment, retention, reactivation

· Manage efficiently and effectively the budgeted fixed costs on CRM

· Analyse and explain deviations and take corrective actions.

The accomplished individual will possess...

· At least five years of client-facing experience in retail industry or at a top tier Management Consulting Firm or Research Firm, ideally with Retail or Marketing specialization

· Proven strategic vision, the ability to see the big picture and think strategically.

· Problem solving skills: identify problems, decompose problems and structure solutions to solve problems

· Strong analytical skills: understand and summarize business implications of numbers, industry reports and customer insights

· Have knowledge on Business Intelligence, Database Modeling, Data Mining, Statistics area

· Strong PPT and Excel skill is a must for business reporting

· Native fluency in both English and Mandarin

· Strong interest on China luxury market trends, industry landscape and consumers

· Pragmatic and result-oriented in nature

An outstanding professional will have...

· Strong entrepreneurial spirit, and self-motivation to take real ownership

· Curiosity, and a passion to learn and to make an impact

· A digital mindset: understands the digital trends and knows how to best leverage them

· Agility and flexibility to be highly result-oriented

· A vested interest in fashion and apparel

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Founded in 1941, Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach于1941年成立于纽约，是一个充满设计感的现代奢华皮具用品和生活方式品牌，我们的产品是由手艺出众的技师，选用最上乘的材料制作而成。凭借其自由精神和美式传统，Coach品牌传达出***的现代视角，独特性和创造力。Coach品牌以其自然流露的纽约风尚而备受全球瞩目。