宜昌招聘

Job Mission:

• CHANEL’s long term objective is to grow qualitatively, building the long-term value of the brand for customers of today and tomorrow
• CEM plays a key role in the building of this long-lasting connection & in the maintenance of a healthy and loyal database; by contributing to a deeper clients knowledge and by increasingly supporting the boutiques in the development of this relationship with the FA at the center
• Based on the Strategy defined by Marketing team at China level, the Boutique CEM Manager is helping to adapt it to the Boutique in alignment with HOB and CRM manager (OBOS plan); and to implement and monitor it on a daily basis.
• She/He especially leads the boutique team to develop the relationship with clients, and is the key bridge with Marketing team in the adaptation of strategy, tools & actions

                    

    

For 6 Months Boutique CEM Manager will be part of the Marketing to:

• Go through an exhaustive induction plan on CEM (segmentation, analysis, systems…)
• Support the CRM manager in the implementation of the Clienteling project in all Boutiques, including iPhone pilot and definition of CEM role in boutiques

            

Depending on Candidate profile, 1 day in boutique/week will be planned

    

    

Key Responsibilities in Boutique after Induction:

    

    

Clienteling - Support FAs in the management of their client portfolio: from mindset to performance monitoring

    

-          Help to foster the CEM mindset among boutique staff by explaining the Clienteling approach and demonstrating its added value

    

-          Collaborate with Marketing team in the definition of Clienteling objectives for the boutique and in the building of client portfolio by FAs

    

-          Coach FAs in the management of their clients portfolio with a specific focus on clients with potential knowledge and identification (Adding qualitative approach to data capture);  support them in the definition of appropriate follow-up actions by target and provide guidance in execution (wording, preparation...)

    

-          Closely follow-up the clienteling performance of each FA and identify areas of improvement

    

-          Feedbacks on learnings and propose adjustments to Marketing team on Clienteling project

    

-          Participate in the definition of tools/systems needs and test

    

    

Boutique Client Data - Intelligence & Analysis

    

-          Ensure satisfying client data capture rate and data quality by Boutique staff, in alignment with targets

    

-          Draw insights on challenges/opportunities for the boutique based on Analysis/Trends provided by CEM team (by segments, products, CEM KPIs…)

    

-          Provide regular qualitative feedbacks on Client trends (City, Mall, Boutique, Client behavior…)

    

    

Boutique Marketing/CEM action plan

    

-          Contribute to boutique Marketing/CEM action plan definition with Boutique Management and Marketing team in the context of One Boutique, One Story

    

-          Help in the implementation of the plan: from targeting to feedbacks on action learnings

    

-          Provide recommendations, qualitative feedbacks, and key learnings on CEM actions with a good understanding of customer and team engagement

    

-          Especially for events, support boutique and marketing teams in client targeting, invitation process and management & feedback on client experience

    

-          Participate in the implementation of some key projects: iPhone roll-out, Registration app…

    

-          Key Marketing relay in Boutique:

    

Relay the key Marketing & CEM messages on a daily basis in boutiques: Calendar, activities, objectives, tools…

    

    

Client Service –  Support

    

-          When relevant and in the spirit of CSV, support Boutique management team in the follow up of the CSS

    

-          Particularly, integrate ASS in the clienteling initiatives as a key opportunity to engage clients

    

    

    

Academic / Professional Qualifications

    

·           Bachelor degree or above

    

    

Work Experience

    

·           At least 5-year experience in Luxury retail

    

·           Basic knowledge of CEM with strong interest to develop expertise

    

    

Required Competencies

    

·           Strong project management capabilities

    

·           Communication & inter-personal skills

    

·           Attention to details

    

·           Basic analytical skills

    

·           English communications skills in verbal & written

    

    

Key Interactions / Stakeholders:

    

INTERNAL

    

·           Boutique Management Team & Selling Floor Staffs

    

·           Marketing, Retail & Merchandising

    

·           WFJ Marketing & Retail

    

·           IT

    

EXTERNAL

    

·           Clients

香奈儿是一家私人企业，也是全球奢侈品创作、设计、制造和销售领域的佼佼者。上世纪初，香奈儿由嘉柏丽尔·香奈儿 (Gabrielle Chanel) 创立，提供一系列高端产品，包括高级成衣、皮具、时尚配饰、眼镜、香水、彩妆、护肤品、高级珠宝及腕表。同时，香奈儿凭借高级定制服系列在业界享有盛誉，高级定制服每年会在巴黎发布两个系列的作品。此外，香奈儿也因收购了众多专业的供应商而闻名，并推出旨在传承手工工艺的“高级手工坊系列”。香奈儿致力于高端奢侈品领域，以及高水准的手工技艺。有史以来，香奈儿品牌的核心价值一直根植于其独特的创意设计。正因如此，香奈儿在全世界范围内推广文化、艺术、创意以及手工工艺，同时也大力投资于人、研发和创新。截止2019 年底，香奈儿在全球拥有近两万八千名员工。

秉承品牌创始人香奈儿女士不断打破界限的创新精神，香奈儿亦是一家充满可能性的公司。我们提供独特的工作环境、绝佳的工作条件，帮助员工更好地了解品牌与业务，激发员工的潜力与内在动机，力求使员工在工作和追求人生目标的过程中，能够完全地展现真实的自我。香奈儿致力于打造一种包容的文化，以促进个人的成长，推动团队的共同进步。我们相信每个人的独特性有助于团队的多样性、互补性及高效性。我们珍视您将为香奈儿带来的新观点、经验及无限的可能，期待您前来应聘。

CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed close to 28,000 people worldwide.

Inspired by our founder, Gabrielle Chanel, who constantly pushed boundaries in her personal and professional life, there is no one way forward at CHANEL. We offer a unique work environment where you are encouraged to better understand the brand, the business, and your motivations, so that together we can unlock the possibilities of your growth. At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.