OTC产品经理
瑞密斯贸易(上海)有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：制药/生物工程 医疗/护理/卫生
职位信息
- 发布日期：2015-02-04
- 工作地点：上海-徐汇区
- 招聘人数：1
- 工作经验：二年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：药品市场推广经理 产品/品牌经理
职位描述
工作描述及主要职责：
- 制定产品的年度/季度行动计划;执行品牌的广告推广计划.
- 管理品牌的形象,规划制作面向消费者和渠道的促销制品, 培训教材.
- 策划及管理消费者及OTC门店通路相关活动
- 善于与广告公司,媒体合作, 管理广告,调研,促销等相关经费, 掌控预算.
- 定期分析销售表现, 善于与销售队伍沟通市场计划, 达成营销目标.
任职条件：
- 教育程度：学历及专业
- 大学或以上教育程度, 广告,市场营销, MBA 专业优先考虑。
- 工作技能：
- 至少2年以上市场行销或相关经验; 有医药和快销品营销经验的优先考虑。
- 知识/技能( 包括计算机、外语等)
- 优秀的电脑文书处理能力
职位发展机会：
在公司创建新的OTC事业部的重要时刻,这个独特的职位将会有巨大的发展机会，公司在未来几年将会有更多的品牌及丰富的产品线加入，本职位的发展空间很大，将往品牌经理，品牌组经理,和OTC市场经理方向发展。
Job Responsibilities:
- Assist franchise manager to execute quarterly and yearly brand action plan
- Develop & manage brand identity, manage brand advertising and promotion activities; develop promotion materials & training materials
- Develop market research to understand consumer insight, work with agency to develop brand campaigns.
- Be responsible on advertising and promotion budget control
- Communicate with sales team, make sure sale team can understand & execute well point- of -purchase activities.
Qualification requirement:
- Education:
University degree, major in advertising/ marketing or MBA would be a plus.
- Working experience:
At lease two years marketing or brand building working experience, with pharmaceutical or FMCG would be plus.
- Professional knowledge/ Skills
Good spoken and written English ( CET6+)
Computer skill excellence in Word/Power Point/Excel/Outlook
Career development:
This unique opportunity to assist in the buildup of an important new OTC franchise in China provides excellent career development opportunities. Successful suitable candidates can progress to product manager/group product manager and franchise manager positions.
公司介绍
Rxmidas Pharmaceuticals Inc. is an independent pharmaceutical company operating in China since 2007. Having been the founding members and driving force behind the No.13 ranked multinational JV in China(RDPAC listings), the Rxmidas team has been successfully working together in China since 1997. We have all the necessary experience,proficiency,connections to guarantee the success of your product or project in China. We have unparalleled experience and success in the promotion,marketing and sales,launching and lifecycle management of 3rd party branded generics and new chemical entities.
Rxmidas is a fully integrated pharmaceutical company offering in house the full range of Market Serivces and Lifecycle Management Services necessary to be successful in China. As China's leading service provider we achieve group turnover of 20 mio USD ex factory in 2009 with a multiline sales force of 190 full time equivalent covering while China. Our unique Lifecycle Management Services include medical, clinical, regulatory,and business development activities combined and focused towards your needs.
Our core values are: entrepreneurship, passion for achievement, performance with integrity, trust, customer and people orientation. Inspired by our commitment to improve the health and quality of people's life in China, we are fully dedicated to being a recognized leader and partner of choice in bringing innovative, clinically-differentiated pharmaceutical products and technologies to market.
瑞密斯医药2007年成立于中国，是一家由国外基金投资设立，致力于进口、原研、专利药品引进、推广的专业公司。瑞密斯医药创业团队成员的合作始于上世纪九十年代，曾成功创立了某中德合资制药企业，并使之跻身于中国外商制药协会（RDPAC）。2006年度合资制药企业年销量排名榜第13位。创业团队丰富的实战经验、深厚的专业功底、良好的人际沟通能力保证了我们的产品和项目在中国市场获得成功。瑞密斯医药在学术推广、品牌营销、新产品上市、合作伙伴专利药、品牌仿制药的生命周期管理等方面具有独特的运作模式。
作为一家综合性的医药公司，瑞密斯医药将全方位的市场服务与产品生命周期管理完美结合，确保产品和项目的成功运作。作为中国医药服务行业的领导者，公司销售人员达190余名，覆盖全国主要城市，2009年集团销售额达2000多万美元。公司独特的生命周期管理服务包括医学事务、临床试验、法规事务及新产品发展等各项内容，全面满足客户需求。
瑞密斯的核心价值观是：企业家精神、渴望成功的激情、职业道德、诚信工作以及以客户为导向。我们承诺尽我们所能，提高中国人民的健康水平及生活质量，为中国医药市场提供创新的产品和先进的技术，努力成为行业公认的领导者与客户理想的合作伙伴。
Rxmidas is a fully integrated pharmaceutical company offering in house the full range of Market Serivces and Lifecycle Management Services necessary to be successful in China. As China's leading service provider we achieve group turnover of 20 mio USD ex factory in 2009 with a multiline sales force of 190 full time equivalent covering while China. Our unique Lifecycle Management Services include medical, clinical, regulatory,and business development activities combined and focused towards your needs.
Our core values are: entrepreneurship, passion for achievement, performance with integrity, trust, customer and people orientation. Inspired by our commitment to improve the health and quality of people's life in China, we are fully dedicated to being a recognized leader and partner of choice in bringing innovative, clinically-differentiated pharmaceutical products and technologies to market.
瑞密斯医药2007年成立于中国，是一家由国外基金投资设立，致力于进口、原研、专利药品引进、推广的专业公司。瑞密斯医药创业团队成员的合作始于上世纪九十年代，曾成功创立了某中德合资制药企业，并使之跻身于中国外商制药协会（RDPAC）。2006年度合资制药企业年销量排名榜第13位。创业团队丰富的实战经验、深厚的专业功底、良好的人际沟通能力保证了我们的产品和项目在中国市场获得成功。瑞密斯医药在学术推广、品牌营销、新产品上市、合作伙伴专利药、品牌仿制药的生命周期管理等方面具有独特的运作模式。
作为一家综合性的医药公司，瑞密斯医药将全方位的市场服务与产品生命周期管理完美结合，确保产品和项目的成功运作。作为中国医药服务行业的领导者，公司销售人员达190余名，覆盖全国主要城市，2009年集团销售额达2000多万美元。公司独特的生命周期管理服务包括医学事务、临床试验、法规事务及新产品发展等各项内容，全面满足客户需求。
瑞密斯的核心价值观是：企业家精神、渴望成功的激情、职业道德、诚信工作以及以客户为导向。我们承诺尽我们所能，提高中国人民的健康水平及生活质量，为中国医药市场提供创新的产品和先进的技术，努力成为行业公认的领导者与客户理想的合作伙伴。
联系方式
- 公司网站：http://www.rxmidas.com
- 公司地址：上海市徐汇区田林路140号SVA越界26-2栋
- 邮政编码：200233
- 联系人：HR