高级市场推广主任 Sr Trade Marketing Exe
多美滋婴幼儿食品有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2013-07-11
- 工作地点：上海-浦东新区
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语良好
- 职位类别：市场通路经理/主管 市场/营销/拓展经理
职位描述
Duties and Areas of Responsibilities
？
Promotion Management
？Develop, deploy and implement trade marketing plans to achieve desired sales.
？Establish and implement tracking system to monitor effectiveness of promotional activities.
？Provide input of sales demand forecast for national or customized sales event if any and build into SAP system
？Provide pay-out analysis for trade and promotion expense, understand financial impact of promotions and adjust future promotional plans to improve ROI
？Work cross-functionally to design, plan, execute and improve trade promotion effectiveness, helping to sharpen consumer objectives
？Measure the return on promotional investments with customers
？Understand financial impact of promotions and adjusts future promotional plans to improve ROI
？Use assessments to change current promotions or make recommendations for future promotion
Solution Selling
？Understand the customer’s underlying needs, wants and opportunities
？Establish a strategy to match products, displays, and promotions to customer strategies
？Use questions skillfully to uncover, understand and resolve any perceived risks the customer has to implementing a solution
？Handle objections effectively
？Create support materials that lead others to greater understanding and acceptance of a new idea, product, service, proposal
Project Management
？Work closely with the project members to s attuned to and monitor the timelines, milestones and expected end results
？Update and communicate plans to take advantage of achievements and progress
？Openly report problems as they arise and builds contingency plans
？Assess project based on the agreed KPI’s and provide recommendation for future improvement
POSM Management
？Work closely with marketing and agency to develop and design proper POSM according to shopper/channel Insight to win shopper attention and drive brand awareness and equity
？Key in the POSM allocation into system based on the aligned plan
Minimum Requirement of Incumbent :
Education: College/ university graduate
Experience:
？Minimum 2-3 years of experience in similar position.
Special Knowledge & skill:
？Fluent speaking English
？Good computer proficiency in MS Office.
？Strong system and logical thinking
？Strong accountability and problem solving ability
？Good communication skill is essential.
？Good inter-personal skill is necessary
？
Promotion Management
？Develop, deploy and implement trade marketing plans to achieve desired sales.
？Establish and implement tracking system to monitor effectiveness of promotional activities.
？Provide input of sales demand forecast for national or customized sales event if any and build into SAP system
？Provide pay-out analysis for trade and promotion expense, understand financial impact of promotions and adjust future promotional plans to improve ROI
？Work cross-functionally to design, plan, execute and improve trade promotion effectiveness, helping to sharpen consumer objectives
？Measure the return on promotional investments with customers
？Understand financial impact of promotions and adjusts future promotional plans to improve ROI
？Use assessments to change current promotions or make recommendations for future promotion
Solution Selling
？Understand the customer’s underlying needs, wants and opportunities
？Establish a strategy to match products, displays, and promotions to customer strategies
？Use questions skillfully to uncover, understand and resolve any perceived risks the customer has to implementing a solution
？Handle objections effectively
？Create support materials that lead others to greater understanding and acceptance of a new idea, product, service, proposal
Project Management
？Work closely with the project members to s attuned to and monitor the timelines, milestones and expected end results
？Update and communicate plans to take advantage of achievements and progress
？Openly report problems as they arise and builds contingency plans
？Assess project based on the agreed KPI’s and provide recommendation for future improvement
POSM Management
？Work closely with marketing and agency to develop and design proper POSM according to shopper/channel Insight to win shopper attention and drive brand awareness and equity
？Key in the POSM allocation into system based on the aligned plan
Minimum Requirement of Incumbent :
Education: College/ university graduate
Experience:
？Minimum 2-3 years of experience in similar position.
Special Knowledge & skill:
？Fluent speaking English
？Good computer proficiency in MS Office.
？Strong system and logical thinking
？Strong accountability and problem solving ability
？Good communication skill is essential.
？Good inter-personal skill is necessary
公司介绍
多美滋婴幼儿食品有限公司是法国达能集团下属全资子公司，于1992年在上海金桥出口加工区正式建立，占地面积3万平方米，拥有员工1000人以上。公司生产和经销多美滋婴幼儿配方奶粉，长期致力于婴幼儿营养品的研究和开发，是世界公认的婴幼儿营养专家。多美滋以持续的高品质和不断创新的产品和服务为中国数百万宝宝提供了全面的健康和营养保障。
公司拥有国际一流的质量保证体系和先进的生产工艺技术。同时，在生产过程中严格执行国家和国际质量保障体系要求的最高标准。已获得ISO9001质量管理体系认证，ISO22000食品安全管理体系认证，ISO14001环境管理体系认证。
目前公司的业务遍及全国780多个城市，根据AC尼尔森对中国婴幼儿奶粉市场2002年至2008年的零售研究数据，2002 至2006 年，多美滋连续五年在全国27 个大城市(直辖市，省会城市，青岛，大连，深圳)的婴幼儿奶粉市场销售量领先，2005 至2008 年，多美滋连续四年在全国婴幼儿奶粉市场销售额领先。
随着公司业务的不断扩大，为了适应市场发展的需要，公司将以完备的福利及良好的培训诚邀优秀人才加盟多美滋大家庭，为多美滋在中国地区的长远发展而共同努力。
健康的产品，健康的生活！
有意者请将应聘信，中英文简历，近照，学历及身份证复印件，寄至以下地址，请在信封左下角注明应聘职位。
公司拥有国际一流的质量保证体系和先进的生产工艺技术。同时，在生产过程中严格执行国家和国际质量保障体系要求的最高标准。已获得ISO9001质量管理体系认证，ISO22000食品安全管理体系认证，ISO14001环境管理体系认证。
目前公司的业务遍及全国780多个城市，根据AC尼尔森对中国婴幼儿奶粉市场2002年至2008年的零售研究数据，2002 至2006 年，多美滋连续五年在全国27 个大城市(直辖市，省会城市，青岛，大连，深圳)的婴幼儿奶粉市场销售量领先，2005 至2008 年，多美滋连续四年在全国婴幼儿奶粉市场销售额领先。
随着公司业务的不断扩大，为了适应市场发展的需要，公司将以完备的福利及良好的培训诚邀优秀人才加盟多美滋大家庭，为多美滋在中国地区的长远发展而共同努力。
健康的产品，健康的生活！
有意者请将应聘信，中英文简历，近照，学历及身份证复印件，寄至以下地址，请在信封左下角注明应聘职位。
联系方式
- 公司地址：上班地址：宁桥路188号