宜昌 [切换城市] 宜昌招聘宜昌市场/营销招聘宜昌市场/营销/拓展经理招聘

Building Segment Marketing Manager

ABB(中国)有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:电气/电力/水利

职位信息

  • 发布日期:2021-01-13
  • 工作地点:北京
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位类别:市场/营销/拓展经理

职位描述

Mission Statement:


Clear understand industry trend, market segmentation, building application and customer needs, support solution leaders to define go-to-market strategy and future solution roadmap, actively engage customer events and content creation to create though leadership position and demand creation on building segment


Main Accountabilities:


Market Analysis:

Clear understand China building (Residential / Office / Hotel / Hospital / Retail / other buildings) market size and trends, deep dive into the key sub-segments and key accounts in Buildings, deep understand Building application and technology trends, understand customer needs and pain points, translate customer needs to ABB solution opportunities, understand competitor’s movement, solutions, strengths and weakness, suggest on our solutions roadmap and offer gap analysis.


Go-to-market Strategy

Work with solution leaders to define EL go-to-market strategy and key account sales plan; contribute on country business plan for Building segment

Provide solutions and offer gaps analysis, support PMD to define solutions and offer roadmap; support PMD on solutions commercialization strategy


Marketing tools and training

Provide marketing tools on building solutions, including sales pitch, Website content, etc.

Leverage the global segment organization to help train the local teams, using expert understanding of customer and industry behavior


Promotion

As a speaker, attend external seminar or forum to present ABB solutions in building market

As a content owner, provide Building solution articles, social media content, to build up “though leadership” in Building market


Reporting

Ensure timely reporting of key business metrics relating to the datacenter segment.

Represent the country /region at local management forums, global segment leadership forums and as required to ensure the segment requirements and performance are well understood.


Key deliverables and KPI:


Key Deliverables

1. Analysis: China building market analysis report (market size, market share, competition, customer needs, etc.)

2. Strategy: Go-to-market strategy (target sub-segments/customers, key offers, influence plans, etc.) Solution and offer gaps analysis in Buildings;

3. Tools: ABB EL Building external PPT, Building solutions whitepaper, technical article, other marketing tools and contents

4. Training: Building application training course

5. Promotion: present building solutions in external seminars


KPI

1. EL Building order

2. Completed and approved market report and go-to-market strategy

3. Complete marketing tools (number of contents on building, including article, social media, etc)

4. Number of sales trained on Building

5. Number of seminars to present


Knowledge, Skills, Experience:


1. A diversity of experience in industry and while building design institute or consultant experience is preferred it is not essential

2. A broad knowledge of ABB products, design and services within the industry (electrical distribution, extra-low voltage, green building) is considered essential.

3. The ability to navigate the ABB organization is equally valuable

4. Proved strong experiences on the roles include business development, key account management, marketing, and technical specification.

公司介绍

ABB(ABBN: SIX Swiss Ex)是全球技术领导企业,致力于推动行业数字化转型升级。基于超过130年的创新历史,ABB以客户为中心,拥有全球领先的四大业务——电气、工业自动化、运动控制、机器人及离散自动化,以及ABB Ability数字化平台。ABB电网业务将于2020年转让给日立集团。ABB集团业务遍布全球100多个国家和地区,雇员达14.7万。ABB在中国拥有研发、制造、销售和工程服务等全方位的业务活动,44家本地企业,近2万名员工遍布于130余个城市,线上和线下渠道覆盖全国约700个城市。

联系方式

  • 公司地址:上海市浦东新区康新公路4528号 (邮编:201319)