宜昌招聘

As Digital Marketer you will be responsible for deploying the company's web strategy in collaboration with the eCommerce Manager and marketing teams. Other key responsibilities include:
l To be responsible for executing and delivering the company's digital marketing strategies.
l To be responsible for collating the companies online brand assets.
l To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.
l To work with the eCommerce Manager and marketing teams to plan and implement all online marketing campaigns including digital campaign collateral.
l To stay on top of emerging global and local digital trends.
l To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company's web properties.
l To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.
l To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope.
l To analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organization. To develop and execute solid plans to increase page views, unique visitors, dwell time and site 'stickiness' to encourage repeat usage.
l To implement and monitor SEO and PPC strategy to drive traffic and conversion rates as well as analyze and interpret user traffic stats in order to improve the customer experience.
l To be responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets / briefs.

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