宜昌招聘

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

About This Job:

The accountabilities are as follows:

• Implement Digital program which includes improving effectiveness, customers and consumers interaction of digital programs, defining effective content pillars, partnering platform and customer related platform, managing resource to delivery effective digital goals such as engagement and retention.
• Implement digital communication plans to deliver the brand and business objective.
• Engage both internal and external stakeholders for digital programs by highlighting the value offering, sharing expertise and data-driven insights.
• Support the shaping of digital creative ideas wtih deliverable measurements by leveraging consumer insights, new digital trends, competitors information and internal resource.
• Measure and report performance of all digital campaigns, ROI and KPI.
• Execute digital programs to ensure on-time delivery for each milestone, attract new fans and foster deep connection with customers and consumers through smooth digital experience for wechat, mini program, APP, brand web or other social medias.
• Collaborate with internal stakeholders and customers to evaluate idea feasibility, improve operation effectiveness and efficiency, in order to optimize the resources usage with priority.
• Management tools to improve working efficiency (SFDC) across dept.
• Provide regular updates of digital KPIs performance, includes but not limited to user behaviour analysis, provide guidance to SEO, foreseen problems, and align actions and time plan with internal stakeholders for further improvement.
• Work closely with brand communication and social agency to develop effective digital communication plan and creative content, includes but not limited to brand, core value of product and solution, and relevant trend topics.
• Identify and manage social agencies or Global / Regional / China resource to ensure resource optimization aligned with business objective.
• Closely monitor and regular report on performance of existing e-commerce program.

Essential Knowledge & Experience:

? 2+ years of overall digital marketing experience required, preferably with experience in wechat / web / E-commerce application.

? University degree in business/marketing preferable.

? Solid knowledge of digital analytics and performance reporting.

? Analytic thinker with ability to communicate and influence across diverse stakeholders with ease.

? Fluent in written & oral English and computer skills.

? Prefer Good understanding of both B2B and B2C business.

? Mobility for domestic and overseas travel

Additional Information:

Location: Shanghai, China

Travel rate: 30-50%

In Syngenta we recognize that diversity and inclusion is important to our business. We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate – benefitting individual employees and the company.

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