宜昌招聘

Report to:

Regional marketing manager

 

Roles and responsibilities:

 

Act as the regional marketing leader in charge of planning and implementing the marketing activities in the region.

 

The job holder is responsible for the marketing result of the whole region as well as each school in the region

?          Co-develop school-based marketing plan with Regional Marketing Manager and execute the agreed plan

?          Proactively work closely with the Center Directors and staff to solicit feedback on the effectiveness of the marketing campaigns.

?          Develop and manage multiple marketing channels. Monitor channel effectiveness and make necessary changes.

?          Support ME to hire and retain a qualified promoter and teaching assistant

?          Drive internal marketing program to help generate more referral and recommendation leads and students.

?          Channel marketing business development (partnership with local public and private schools, other kids education firms, corporate deals, etc) and follow through execution.

?          Reporting and analysis

–        Monitor offline activity productivity

–        Analyze spending efficiency

–        Promoter salary calculation

–        Seasonal competitor analysis

?          People management

–        Develop and lead a stable and high performance team, incl. marketing executive, promoter team leaders, promoters, and TA.

 

Qualifications:  

-       Min. 5 years of working experience. Experience in leading and coaching a team is a must.

-       FMCG trade/field marketing or education industry experience is a plus

-       Proven track record in driving business result through marketing

-       Good knowledge on Microsoft Excel to do analysis and report

-       Good verbal and written communication skills in English.

 

Personal Profile:

-  Good organization and analytical skill

-  Full of initiative and able to follow through the ideas with plans and actions. Eager to share ideas and best practice

-  Responsive to the needs and interests of consumers and schools

-  Ability to prioritize multiple projects, meet challenging deadlines and perform under pressure

-  Detail oriented, hands on and want to get involved.

-  Good communication and presentation skill.

关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
 
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.