宜昌招聘

Business Context and Main Challenges of the Job:
1. Primarily drives and delivers innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF);
2. Plays a key supporting role to the Regional Brand Development Director;
3. Develops an in-depth understanding and become an expert in regional markets – the business environment in which the brands compete including category segments and channels;
4. Builds a holistic understanding of consumers and shoppers, together with CMI, in developing consumer and shopper insights and turn these in to growth opportunities.

Key Success Measures
1. Responsible for driving top line growth, medium term category and brands’ share targets as well as specific marketing objectives relating to brand health and equity;
2. Delivery of specific elements of the category 8 Quarter (8Q) rolling plan, covering innovation, renovation and communication;
3. Responsible for alignment and fast implementation across the region.

Main Responsibilities:
1. INNOVATION & RENOVATION
- Leads cross-functional innovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements and to global CatStrat, Brand Key Vision and Brand Vision Plan;
- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.
2. BRAND VISION PLAN (BVP): Brings the BVP to life at a local level;
- Identifies competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level and ensuring it feeds into and dovetails with the BVP;
- Works with regional Brand building to translate the BVP into the Brand Marketing Plan. Key to this is clear execution guidelines.
3. COMMUNICATION STRATEGY
- Manages the development of selected integrated (360) brand communication and develops communication material for exploitation across a number of channels.
4. SHOPPER AND CONSUMER INSIGHT
- Is the expert voice of the brand in their region from a retailer, shopper and consumer perspective.
5. KEY RELATIONSHIPS & TEAMS
- Regional Brand Development director;
- Brand Building in their region;
- Multi-functional project teams;
- Project Leaders of key projects in countries.

Job Requirements:
1. Minimum 7 years relevant brand marketing experience in Brand Building/Development and/or Customer Development, beauty care related category experience is preferred;
2. Consumer and Customer focus;
3. Accountability and Responsibility;
4. Bias for Action;
5. Consumer Insight and Communication development;
6. Business planning and implementation experience as well as project management;
7. Passion for beauty: Attention to detail and execution excellence;
8. Core aspects underpinning all skills: creativity, empathy, obsession with brands & consumers, sense of aesthetics, analytical thinking & Rigour;
9. Good spoken & written English.

If you are interested in more career opportunity, please visit http://www.unilever.com.cn/ourcompany/careers/Recruit/positioninfor.asp
Should you have any questions regarding to the job application or require additional information, Please contact Unilever Enterprise Support HR Services via the following toll free number,

China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023

Your application will be reviewed against our requirements and we will be in touch shortly to provide you with an update on the status of your application. Thank you for the cooperation!

联合利华的使命是让您的生活更具活力并使您心情愉悦、神采焕发、享受更加完美的生活。每天，在全世界，人们都会接触到联合利华的产品。我们的品牌受到各地消费者的信赖，我们已成长为全世界最成功的日用消费品生产商之一。我们是全球***的的冷冻食品、冰淇淋、茶饮料、人造奶油和调味品生产商，也是全球***的洗涤、洁肤和护发产品生产商之一。在中国，我们已经成功地建立了力士、清扬、多芬、夏士莲、旁氏、奥妙、金纺、中华、立顿、四季宝、家乐、和路雪 等诸多为广大消费者熟悉和喜爱的品牌。同时，我们努力保持与当地社会的交流，关心当地社会的发展，重视当地人才的培养。我们热忱期待您的加入！
Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is one of the largest cleaning, skin cleansing and hair care product manufacturers. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond's, Omo, Comfort, Zhonghua, Lipton, Skippy, Knorr, Wall's. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!