宜昌招聘

Marketing Manager - Vegentable Seed

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

Syngenta Human Resources has developed a new approach to the way the company recruits talent. Over the next 12 months the Syngenta Talent Acquisition solution will be introduce globally and we are engaging senior level recruitment professionals to join the team.

Role purpose

To effectively lead the marketing team/function and to help deliver optimal and sustainable value across the company’s business segments. It includes brand building, strategic initiatives, and operational efficiencies so as to deliver profitability objectives over the long term.

Accountabilities

· Develop and drive mid-long term business plan

• Develop and drive marketing strategic plan based on 4Ps
• Participate sales forecast setting
• Product portfolio and lifecycle management

Exploring opportunities for growth / value enhancement

• VI implement (including all promotion materials)
• Develop proposals for appropriate package and treatment offers for the different customer segments to maximize the value creation for company
• Price review and proposal, value pricing for all commercial varieties especially for new launch variety
• Promotion budget management and control
• Collecting and analysis the market information to support business growth
• Develop product profile for market needs and communication with Product Development Team
• Manage market and anti-fake seed.
• People training and developing

Knowledge, experience & capabilities

Critical knowledge and experience

• 8+ years in marketing and business management
• Excellent knowledge of seeds markets and customer needs
• Ability to influence indirect relationships throughout the global business
• Technical (field trials etc.) and Branding experience
• Record of successful mgmt. of people/processes/ territory

Critical technical, professional and personal capabilities

• Applies effective grower, channel and influencer segmentation
• Develops/delivers innovative, customer-driven offers
• Develops/implements sound value and transactional pricing based on customer perceived value
• Creates strong, distinctive brand
• Develops/executes campaign plans
• Develops/implements effective product communications
• Understands market dynamics and competitive environment
• Able to use market research effectively to understand customer, markets, channels
• Understands customer needs
• Has deep and broad product knowledge
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Communication and presentation skills
• Strategic thinking

Innovations

Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.

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