宜昌招聘

Job Responsibilities:
Business Context and Main Purpose of the Job
- Be in charge of below-the-line activation & merchandising
- Supports the development of the national brand marketing plan
- Leads a multifunctional team to implement the activation plan in the market place and monitors performance of the support plans
- Participates in various cross-functional teams – Customer Marketing, Brand Development, Finance, Consumer Market Insight, etc. and externally with local support agencies such as PR, design and activation

Key Success Measures:
- Market Share among focused channel, Brand Turnover from specific below-the-line activation
- Achievement of “jobs to be done” as specified in BMPs

Main Accountabilities

BRANDVISION PLAN (BVP)
• Supports brand building manager in translation of the BVP into the BMP.

BRAND MARKETING PLAN
• Supports the Brand Marketing Plan development and deployment:
• Supports brand audit, Jobs to be done, activation plans, scorecards & in-market pricing.
• Proposes brand below-the-line activation and measurable objectives
• With Customer Development, identifies relevant in-store solutions according to national level brand KPI’s and channel marketing strategy.
• Engages with key customers alongside CD.
• Activates execution ideas in the national market
• Monitors brand performance of below-the-line activations to implement appropriate plan changes.
• Helps coaching of junior team members in Brand Building skills and competencies.

INNOVATION & RENOVATION
• Assists the brand building manager in launch management; building launch plans and channel strategies (promotions, activations and POS), customer sell-in and legal & regulatory issues.

Job Requirement:
- Bachelor degree above
- Minimum 3 years relevant marketing experience, relevant experience in Personal Care category is a plus
- Solid project management experience and track record and result the growth of business from below-the-line activities. E.g. Promotion, road-show etc.
- Fluent in written and spoken English
- Bias for action attitude, and strong growth mindset

If you are interested in more career opportunity, please visit http://www.unilever.com.cn/ourcompany/careers/Recruit/positioninfor.asp
Should you have any questions regarding to the job application or require additional information, Please contact Unilever Peoplelink via the following toll free number,

China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023

Your application will be reviewed against our requirements and we will be in touch shortly to provide you with an update on the status of your application. Thank you for the cooperation!

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