宜昌招聘

职位描述：
Job Title: PR & Communication Executive
Reports to: PR & communication manager
Division: Communication and marketing
Location: Shanghai, PRC

MAIN JOB OBJECTIVE
The primary purpose of this position is to follow through to the company marketing strategy and engage in marketing related task to establish and maintain corporate and brand image.

ESSENTIAL JOB RESPONSIBILITIES
？ Product Placement and showroom management:
1. Overlook all product placement and sample trafficking for all categories, with media, KOL, celebs, etc.
2. Plan and execute all showroom presentations in partnership with Supervisor
3. Pro-actively maximize brand and new products exposure and opportunities for positive free publicity for company while enhance integration with other elements of the marketing projects.
？ Local Network building and maintenance:
1. Build, develop & maintain strong media relations and entertainment network and drive a systematic media clippings database for brand including evaluation of publicity.
2. Work closely with global and regional press office and planning seasonal publicity strategies to coincide with initiatives, including presentations to the press, pitching stories about the brand and targeting covers and full page editorials/
3. Research new media outlets for editorial product placement
？ Brand Publicity Management:
4. Proofread and develop the brand story and special feature, prepare the competitor report/events and market intelligence and analyze the competitor media exposure and editorial as well.
5. Able to track editorial positioning and pro-actively work on increasing year over year coverage and think creatively and outside the box in terms of increasing exposure
6. Communicate, coordinate, and supervise PR agency for quality control and event fluency.
？ Internal Stakeholders Communication:
7. Partner with international PR offices to deliver a cohesive brand image, supporting international publications and driving a worldwide public relations/marketing strategy
8. Internal communication, functional liaison and utilization support
9. Keep up to date, accurate inventories of merchandise and organize sales of all PR merchandise to roll back into budget

WORK EXPERIENCE
？ Bachelor degree
？ 2-3 years experiences in PR or marketing communications in international luxury fashion brands;
？ Existing strong relationships within the fashion community, media and celeb manger, stylists, etc.
？ Precise understanding of brand target demographic, familiar with consumer demand and psychology
？ Solid knowledge of luxury and fashion industry
？ Excellent spoken and written English as well as Chinese
？ Good interpersonal skills, detailed minded, well organized, multi-tasking
？ Good team player 举报 分享

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