延吉 [切换城市] 延吉招聘延吉互联网/电子商务/网游招聘延吉产品经理/主管招聘

Product Marketing Director-NEO APPAREL

阿迪达斯体育(中国)有限公司上海分公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2020-09-06
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:5-8万/月
  • 职位类别:产品经理/主管

职位描述

Purpose & Overall Relevance for the Organization:
Recognize sport and consumer insights
Heavily influence category direction and drive its implementation
Execute strategies to tactical plans
Steer a cross-functional product creation team to deliver the category vision
Lead and develop the category team

Key Responsibilities:
? Manage a team and develop their functional and social skills using available resources to create a top performing team of NEO Product Marketing
? Set and manage strategic category direction; ensure cross-functional alignment
? Identify new business opportunities to drive innovation and / or commerciality
? Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
? Have full understanding of the product creation process to drive it forward
? Be a role model for all team members in regards to strategic direction and the product creation process
? Show leadership through living the brand values while fostering a performance culture
? Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process
? Challenge the cross-functional team to ensure creation of industry leading products
? Analyse and report category business performance to ensure achievement of category KPIs
? Positively represent the category both internally and externally
? Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
? Be a competent partner for category and ranging discussions with markets and retailers
? Define projects to optimize category performance and steer to conclusion
? Build an understanding of product information systems and the interlinking functions – clarity on respective timelines

Authorities:
? Personnel managed – yes Budget managed – no

Key Relationships:
? Steer a strong relationship and ensure constant dialogue/feedback with
o Your category across all functions, other categories and creation centers (if appl.)
o Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
o Markets and relevant key retailers

Knowledge, Skills and Abilities:
? Manage a team to create industry leading products
? Inspire, coach and lead; set framework for performance and growth
? In-depth knowledge of respective product category
? Advanced analytical skills, be solution driven and result oriented, strong business orientation
? Ability to thrive in a fast paced environment
? Strong communication skills
? Lateral thinking and challenge status quo
? Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
? Step up to conflicts and work towards a diplomatic solution
? Execute change management
? Cooperate effectively to maintain and develop trustful relationships
? Ability to travel
? Passion for sports

职位要求:
Requisite Education and Experience / Minimum Qualifications:
? College degree, preferably in marketing/business /textile/fashion
? Minimum of 7 years Product Marketing experience with APP, FTW , ACC or comparable background
? First experience in managing and developing direct reports
? Deep understanding of China market
? Strong leadership skills
? Experience in trade or sales is helpful
? Fluent in English
? PC skills (MS Office programs)

职能类别:产品经理/主管

公司介绍

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

联系方式

  • 公司地址:地址:span国贸汇1期