延吉 [切换城市] 延吉招聘延吉市场/营销招聘延吉产品/品牌经理招聘

品牌经理 / Brand Manager

强生(上海)医疗器材有限公司

  • 公司行业:医疗设备/器械

职位信息

  • 发布日期:2019-05-03
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:大专
  • 职位月薪:2.5-3万/月
  • 职位类别:产品/品牌经理

职位描述

Job Description: 

  • Initiate, execute and evaluate the annual brand plan to deliver business goals

  • Work with creative and media agency to develop communication concepts and campaigns, to build brand awareness & preference with premium expertise image

  • Identify market opportunities and growth engine base on the understanding of market trends, patient insights/needs and competitor movements

  • Portfolio and SKU management: work with internal cross-functions (sales, HCC, Legal, RA, CS…) to make sure of routine field needs delivery

  • Closely work with regional GFO team (Global MKT team) on brand campaign, portfolio development related projects

  • A&P (expense) management and control to ensure 100% within budget and good return on investment

  • Regular brand and ROI analysis based on monthly sales report, quarterly retail share data, brand tracking, competitors monitoring etc., make gap analysis and develop action plans

  • Strong leadership to lead and motivate team members and cross-function influencers


Job Requirement:

  • Bachelor’s degree required, MBA degree preferred

  • At least 3-5 years marketing experience in multinational company of Consumer driven business, Retail pharmaceutical related preferred (e.g. OTC) or relevant agency account role

  • Experienced in brand management and product management in consumer products or retail sector products

  • Excellent analytical skills and be sensitive to numbers

  • Strong communication and presentation skills in English orally and written

  • Demonstrated leadership ability in dynamic, fast growing business category

  • Fast and keen learner that willing to try new things


               


职能类别: 产品/品牌经理

公司介绍

强生(上海)医疗器材有限公司诚聘

联系方式

  • 电话:13521551953