品牌经理 / Brand Manager
强生(上海)医疗器材有限公司
- 公司行业:医疗设备/器械
职位信息
- 发布日期:2019-05-03
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:大专
- 职位月薪:2.5-3万/月
- 职位类别:产品/品牌经理
职位描述
Job Description:
Initiate, execute and evaluate the annual brand plan to deliver business goals
Work with creative and media agency to develop communication concepts and campaigns, to build brand awareness & preference with premium expertise image
Identify market opportunities and growth engine base on the understanding of market trends, patient insights/needs and competitor movements
Portfolio and SKU management: work with internal cross-functions (sales, HCC, Legal, RA, CS…) to make sure of routine field needs delivery
Closely work with regional GFO team (Global MKT team) on brand campaign, portfolio development related projects
A&P (expense) management and control to ensure 100% within budget and good return on investment
Regular brand and ROI analysis based on monthly sales report, quarterly retail share data, brand tracking, competitors monitoring etc., make gap analysis and develop action plans
Strong leadership to lead and motivate team members and cross-function influencers
Job Requirement:
Bachelor’s degree required, MBA degree preferred
At least 3-5 years marketing experience in multinational company of Consumer driven business, Retail pharmaceutical related preferred (e.g. OTC) or relevant agency account role
Experienced in brand management and product management in consumer products or retail sector products
Excellent analytical skills and be sensitive to numbers
Strong communication and presentation skills in English orally and written
Demonstrated leadership ability in dynamic, fast growing business category
Fast and keen learner that willing to try new things
职能类别: 产品/品牌经理
公司介绍
联系方式
- 电话:13521551953