digital manager
雅诗兰黛(上海)商贸有限公司
- 公司规模:5000-10000人
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-07-13
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语
- 职位月薪:3-4万/月
- 职位类别:市场/营销/拓展经理
职位描述
职位描述:
Accountabilities:
1. Promotion
? Develop promotion calendar to inline with product marketing calendar and help lift the total brand sales
? Develop GWP plan and seasonal promotion within given budget
? Develop the promotion theme as well as the executional plan to drive the below the line on counter promotion
? Place order of promotional materials from IMW and local production by the deadline/plan
2. Outpost / Roadshow event
? Plan the outpost and roadshow based on the alignment with sales team
? work closely with both Product team and visual merchandising team about the event theme and program to provide an impactful but brand coding event presentation
? Outpost – work with VM team & vendor of the outpost activities, work with sales team to plan the most cost effective outpost schedule and also ensure the ontime/quality execution. Also ensure the ROI.
3. Other channel support
? plan and implement the promotion in all the channels – airport/digital, provide advice and also consolidate the promotion weight.
4. CRM
? Design the CRM calendar which inline with the marketing calendar
? Design the CRM program and maintain the customer retention
? Guide agency to execute the NCC program to improve customer engagement
5. Budgeting
? Assist Marketing Manager to control the budget for the GWP, and other promotion, CRM
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Accountabilities:
1. Promotion
? Develop promotion calendar to inline with product marketing calendar and help lift the total brand sales
? Develop GWP plan and seasonal promotion within given budget
? Develop the promotion theme as well as the executional plan to drive the below the line on counter promotion
? Place order of promotional materials from IMW and local production by the deadline/plan
2. Outpost / Roadshow event
? Plan the outpost and roadshow based on the alignment with sales team
? work closely with both Product team and visual merchandising team about the event theme and program to provide an impactful but brand coding event presentation
? Outpost – work with VM team & vendor of the outpost activities, work with sales team to plan the most cost effective outpost schedule and also ensure the ontime/quality execution. Also ensure the ROI.
3. Other channel support
? plan and implement the promotion in all the channels – airport/digital, provide advice and also consolidate the promotion weight.
4. CRM
? Design the CRM calendar which inline with the marketing calendar
? Design the CRM program and maintain the customer retention
? Guide agency to execute the NCC program to improve customer engagement
5. Budgeting
? Assist Marketing Manager to control the budget for the GWP, and other promotion, CRM
职能类别: 市场/营销/拓展经理
公司介绍
雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今,雅诗兰黛集团傲居世界化妆品行业领先地位,生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌,产品行销全球150多个国家和地区。
2002年,正式成立在中国的全资子公司,一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌,以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。
欢迎加入“雅诗兰黛公司”大家庭!
2002年,正式成立在中国的全资子公司,一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌,以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。
欢迎加入“雅诗兰黛公司”大家庭!
联系方式
- Email:jeanne.wang@cn.manpowergroup.com
- 公司地址:天津
- 电话:18630020184