市场执行员
满奇智造商贸(上海)有限公司青岛分公司
- 公司规模:500-1000人
- 公司性质:外资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2014-02-10
- 工作地点:青岛
- 招聘人数:1
- 工作经验:二年以上
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:产品/品牌主管 产品/品牌专员
职位描述
1. Advertising and promotion management
1) Support brand manage to formulate annual A&P plan. Key initiatives include IMC in strategic markets, Merchandising, New product launch programs and Peak season promotions.
2) Communicate internal and external to execute A&P key initiatives. And continuous to improve the execution efficiency and effective.
3) Coordinate internal and external to track A&P key initiatives. And make adjustment for course correction if necessary.
4) Evaluate A&P key initiatives including incremental sales, profit contribution, ROI analysis, working & not working, and leanings.
5) Control annual A&P budget, and communicate with finance team to monitor monthly expense.
2. Channel and regional business development
1) Drive modern trade business development, and consolidate annual promotion plan for national key account channels.
2) Drive traditional trade business development, and consolidate pragmatic promotion plan for key traditional channels.
3) Drive key regions business development, and compile special projects to fight back key competitors in key areas.
3. Internal and external communications
1) Hold regular sales and marketing meeting, support regular SOP meeting to ensure program implementation based on common ground with clear direction
2) Compile period report and weekly report to track brand performance
公司介绍
2012年1月,Munchys集团从美国家乐氏公司收购“正航”饼干的全部股权。“正航”饼干创立于1993年,经过20年的耕耘和发展,目前已发展成中国北方知名的饼干品牌。公司有完善的质量管理体系和控制流程,确保产品能够满足最严格的安全标准。公司除通过ISO9000, ISO14000, ISO22000等质量管理体系的认证外,还通过了食品行业全球权威的BRC食品技术标准审核,获得了国外评定专家的肯定。
在未来,公司将利用自身对饼干行业的深刻理解和技术优势,实现正航产品的全面升级,为正航的发展注入全新的活力,并将更高端的Munchys产品带到中国。
公司地址:山东省临沂市沂水县长安北路685号
公司网址:http://www.munchys.com/